
Commercial Personas For B2Bs: A Sneak Peek At Our Upcoming Report
This week we’re giving you a sneak peek at our forthcoming report: “Why B2Bs Need Commercial Business Personas & How They Can Use Them.” The release of our report comes …
Posted on by Alison Alvarez
This week we’re giving you a sneak peek at our forthcoming report: “Why B2Bs Need Commercial Business Personas & How They Can Use Them.” The release of our report comes …
Posted on by Alison Alvarez
A 20% CAP sign up rate! A 47% payment-in-full response! Two new case studies available for download demonstrate how powerful a single outreach campaign can be – when you know …
Posted on by Alison Alvarez
Digital engagement is up across industries due to coronavirus-related shut-downs. Virtual meetings, remote classes and online grocery shopping have become the norm for many, which could mean that more people …
Posted on by Alison Alvarez
Over the last few weeks, we’ve talked about customers in the Green and Yellow Customer Balance Risk Zones. This week, to wrap up our series, we focus on the Red …
Posted on by Alison Alvarez
Companies that deliver essential services like gas, water and electricity need to generate revenue (despite regulated rates) if they want to stay in business, keep their workforce employed, and serve …
Posted on by Alison Alvarez
With so many Americans out of work and struggling to get by, fewer utility customers each month seem to be keeping up with their bills. And from what we’re seeing, …
Posted on by Blastpoint
The Federal CARES Act, state governments, community organizations and utility companies from coast to coast have been infusing cash into Covid-19-related crisis recovery programs. And termination moratoriums are still in …
Posted on by Alison Alvarez
Utilities are bracing for a potential budget crisis in anticipation of Covid-related disconnection moratoriums being lifted. With millions of Americans still out of work and falling behind on their bills, …
Posted on by Alison Alvarez
Preparing for a crisis is an enormous challenge, even when you put decisive action plans into place early on. But in a prolonged crisis, such as we’ve seen throughout the …
Posted on by Alison Alvarez
In February of 2020, the team at BlastPoint welcomed Steve Estes aboard as its first ever Vice President of Product. It was a critical time in the company’s growth during …