Target, partner, lead and grow: How companies using commercial business personas keep customers happy and increase revenue, even during a crisis. Businesses across industries have reached far beyond simply knowing …
This week we’re giving you a sneak peek at our forthcoming report: “Why B2Bs Need Commercial Business Personas & How They Can Use Them.” The release of our report comes …
A 20% CAP sign up rate! A 47% payment-in-full response! Two new case studies available for download demonstrate how powerful a single outreach campaign can be – when you know …
Digital engagement is up across industries due to coronavirus-related shut-downs. Virtual meetings, remote classes and online grocery shopping have become the norm for many, which could mean that more people …
Over the last few weeks, we’ve talked about customers in the Green and Yellow Customer Balance Risk Zones. This week, to wrap up our series, we focus on the Red …
Companies that deliver essential services like gas, water and electricity need to generate revenue (despite regulated rates) if they want to stay in business, keep their workforce employed, and serve …
With so many Americans out of work and struggling to get by, fewer utility customers each month seem to be keeping up with their bills. And from what we’re seeing, …
The Federal CARES Act, state governments, community organizations and utility companies from coast to coast have been infusing cash into Covid-19-related crisis recovery programs. And termination moratoriums are still in …
Utilities are bracing for a potential budget crisis in anticipation of Covid-related disconnection moratoriums being lifted. With millions of Americans still out of work and falling behind on their bills, …
Preparing for a crisis is an enormous challenge, even when you put decisive action plans into place early on. But in a prolonged crisis, such as we’ve seen throughout the …