2024 Highlights, Challenges, and AI Trends Defining 2025
2024 has been a year of rapid transformation in customer engagement, driven by advancements in AI, data analytics, and evolving consumer expectations. As we look back on the milestones and …
Accelerate Liquidity: Top Deposit-Growth Strategies for Credit Unions Driving 17% Gains
In today’s financial environment, ensuring a steady influx of deposits is more important than ever. A 2023 report by the National Credit Union Administration (NCUA) noted that total shares and …
Discover Key Industry Benchmarks: Where Does Your Credit Union Stand?
Annual Attrition: Did you know that the average member churn rate is 12% annually? Understanding why members leave can shape your retention strategy. Digital Tool Adoption: 61% of members actively …
Reduce Member Attrition with BlastPoint’s AI Solutions: How a $2B Credit Union Slashed Churn and Boosted Retention
Members leave for a variety of reasons—Around 60% of customers report frustration with irrelevant communications, and credit union members are no exception. When their needs aren’t met through personalized interactions, …
Enhance Wallet Share: 271% increase in engagement and 2.8x increase in product adoption with AI-Powered Solutions and Personalized Member Engagement
To see these strategies in action, let’s first explore a case study that demonstrates how integrating AI tools and personalized engagement drives impressive results for credit unions and and an …
Driving 17% Deposit Growth with AI-Driven Next Best Product
One notable example with BlastPoint’s Next Best Product is from a credit union in Montana. They utilized our predictive models to boost engagement with their new CD (Certificate of Deposit) …
The BlastPoint Advantage: Empowering Credit Union Success through Intelligent Retention Strategies
Credit unions, like many financial institutions, grapple with the persistent challenge of attrition. According to industry data from Credit Union National Association (CUNA), the average annual attrition rate for credit …
Balancing Personalization and Privacy: How Companies Can Use Data to Enhance Customer Experience Safely
When it comes to data privacy, customers typically share three main concerns. Firstly, they want their data to be protected and not leaked to unauthorized parties. Secondly, they want companies …
Using Data to Understand EV Demand Suppression
Purchasing a battery electric vehicle (BEV) is a large commitment. The buy-in isn’t just mileage, how large the engine is, or what color the interior is. No, going electric involves …
Five Reasons to Measure CSAT Daily
Measuring CSAT is difficult. For decades businesses have quantified phone surveys, online reviews, and snail-mail questionnaires that ask the same, similar question: “how would you rate your experience?” Surveys like …