In an increasingly competitive financial services landscape, one demographic stands out as a critical growth opportunity: young professionals. These individuals—defined as college-educated and aged 44 or under—are at the beginning …
In an era where data fuels business decisions, financial institutions—especially credit unions and banks—need more than just internal member information to stay ahead. The landscape is shifting rapidly, with new …
2024 has been a year of rapid transformation in customer engagement, driven by advancements in AI, data analytics, and evolving consumer expectations. As we look back on the milestones and …
In today’s financial environment, ensuring a steady influx of deposits is more important than ever. A 2023 report by the National Credit Union Administration (NCUA) noted that total shares and …
Annual Attrition: Did you know that the average member churn rate is 12% annually? Understanding why members leave can shape your retention strategy. Digital Tool Adoption: 61% of members actively …
Members leave for a variety of reasons—Around 60% of customers report frustration with irrelevant communications, and credit union members are no exception. When their needs aren’t met through personalized interactions, …
To see these strategies in action, let’s first explore a case study that demonstrates how integrating AI tools and personalized engagement drives impressive results for credit unions and and an …
One notable example with BlastPoint’s Next Best Product is from a credit union in Montana. They utilized our predictive models to boost engagement with their new CD (Certificate of Deposit) …
Credit unions, like many financial institutions, grapple with the persistent challenge of attrition. According to industry data from Credit Union National Association (CUNA), the average annual attrition rate for credit …
When it comes to data privacy, customers typically share three main concerns. Firstly, they want their data to be protected and not leaked to unauthorized parties. Secondly, they want companies …