Creating a smart, cohesive strategy for market entry is simple with BlastPoint’s objective-based customer intelligence. Our platform ensures your entire team is plugged into insights that fuel a successful launch with fewer pain points and better ROI.
Product Development & Launch
Bring products to market faster with less risk. Predict, analyze, and map the serviceable obtainable market (SOM) for your product through data-enriched target customer segments. Take the guesswork out of creating compelling sales & marketing campaigns for specific SOMs with A.I.-assisted media buys.
Market Segmentation & Impact Analysis
Segment potential markets to predict where a new product or service will have the greatest impact. Define target attributes and product affinity scores for each market segment. Utilize behavioral and demographic data to understand how markets differ.
Identify the best locations to launch your new product or service now, where to wait until later, and where to avoid. Rank locations by highest and lowest product affinity scores. Analyze total potential consumers for each location.