Teams utilize data-powered insights to surpass business objectives.
Found over 200k new commercial partners in a single region
Payment in full response after just one campaign
Reduction in costs within 3 months of implementation
An electric utility serving western Pennsylvania used BlastPoint’s Customer Intelligence Platform to amplify customer awareness of energy efficiency programs.
A large, Mid-Atlantic, investor-owned electric utility is growing their residential EV programs and wanted to drive awareness of and enrollment in EV Rebate and Variable Rate offers. Additionally, they wanted to get more engagement with their web-based EV purchasing tool. They utilized BlastPoint’s data-driven customer insights to understand which customers are most likely to own or be interested in owning EVs. They then targeted those customers with messaging that resonated, and immediately saw engagement and enrollment numbers soar.
AEP’s goal was to make common customer service inquiries easier and faster by creating a digital solution to decrease call volume. To launch the digital assistant successfully, AEP utilized BlastPoint’s customer intelligence platform to segment customers based on their engagement with payment assistance programs and other relevant behavioral data.
DLC, an electric utility serving western Pennsylvania, needed to mitigate rising customer debt levels during the Covid-19 crisis and its immediate aftermath. BlastPoint’s objective-based customer intelligence helped DLC quickly target the customers most likely to need assistance programs and determine the highest-impact way to engage them.
ATCO wanted to get ahead of the EV adoption curve in their region by targeting commercial customers most likely to become partners in EV charging infrastructure expansion. With a large territory and a small Customer Engagement team, ATCO wanted a tool to find the best commercial targets for EV charger installation. BlastPoint’s technology created commercial personas representing ATCO’s most likely EV infrastructure partners & adopters.
Peoples Natural Gas Co. needed to expand their territory or convert users of other heating sources like wood fire, electric and propane into natural gas consumers in order to stay competitive. By utilizing BlastPoint’s scoring algorithms and behavioral insight tools, they were able to locate and reach potential customers who were most likely to convert, while discovering untapped portions of their territory where new pipelines could be laid for future expansion.
A large, Mid-Atlantic gas company used BlastPoint’s Customer Balance Risk Zones during COVID-19 to discover, target and engage 4K Payment Plan customers who had historically paid on time but, during the pandemic, fell behind on their payments. BlastPoint’s algorithms helped the team identify the best channels and messaging for targeted outreach.
With over 700K customers across three states, the utility spends $.60 per customer for each mailing. To reduce costs and improve customer experience, our partner utilized BlastPoint’s data-driven customer insights to understand what motivates customers to convert to paperless and then targeted customers with the highest propensity of signing up.
BlastPoint’s partner utilized our billpay personas to target 6,000 customers our algorithms had identified as a good fit for CAP. With these specific households’ contact information and channel preferences in hand, the company decided on email as the best method of outreach. As a first step, their customer support team sent a single email to these customers, informing them about the benefits of CAP and asking them to enroll.
