Energy burden, the percentage of household income spent on energy costs, is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy …
We’re thrilled to share the preview of Campaigns, our flagship feature that lets you track how your Segments evolve over time with defined Goals. Campaigns now include Campaign Automations (launching …
2024 has been a year of rapid transformation in customer engagement, driven by advancements in AI, data analytics, and evolving consumer expectations. As we look back on the milestones and …
Average Enrollment: Only 20-30% of utility customers are enrolled in paperless billing, meaning most customers still receive printed bills by mail. Retention Success: Paperless billing programs have a 90% year-over-year …
In today’s financial environment, ensuring a steady influx of deposits is more important than ever. A 2023 report by the National Credit Union Administration (NCUA) noted that total shares and …
Annual Attrition: Did you know that the average member churn rate is 12% annually? Understanding why members leave can shape your retention strategy. Digital Tool Adoption: 61% of members actively …
To begin, assess how your utility’s ROI measures up against BlastPoint’s benchmarks. If your performance falls short of these standards, this blog offers valuable insights on enhancing energy efficiency program …
In the realm of customer intelligence, income data is a crucial element that can transform service delivery across industries. It enables personalized services, targeted marketing, and efficient resource allocation, but …
Members leave for a variety of reasons—Around 60% of customers report frustration with irrelevant communications, and credit union members are no exception. When their needs aren’t met through personalized interactions, …
At BlastPoint, we’re always pushing the boundaries of what’s possible with data and AI, and today, we’re excited to announce the launch of our brand-new BlastPoint Deep Dive Podcast! Our …