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Meeting goals

Three Key Goals Customer Intelligence Will Help Utilities Achieve in 2022

Posted on January 6, 2022 by Marianne Holohan

As utilities begin the new year, they face the critical challenges of boosting customer satisfaction scores, growing sustainability programs, and ensuring energy equity. Customer intelligence provides the data-driven insights necessary …

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photos of Evs

On the Road with an EV: Pros and Cons from an Owner’s Perspective

Posted on December 9, 2021 by Blastpoint

Find out firsthand what it’s like to be an early adopter of EVs in middle America. BlastPoint’s Tony Cebzanov and Marianne Holohan talk candidly about their experiences owning and driving …

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EVs charging in urban park

BlastPoint’s EV Model Predicts Emerging Adoption Hotspots Across the US

Posted on December 2, 2021 by Marianne Holohan

Thanks to BlastPoint’s proprietary AI-powered algorithms, we’ve identified three key stages of EV readiness at the Census Tract level across the country. In our new report, the 2022 EV Adoption …

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renters and energy efficiency

Get Renters Engaged in Energy Efficiency to Improve Customer Experience

Posted on November 11, 2021 by Marianne Holohan

The new BlastPoint-sponsored Smart Energy Consumer Collaborative report, Understanding the Needs and Wants of Renters, shines a spotlight on this key customer demographic. The report reveals that renters care more …

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Your data doesn't scare us

Your Data Doesn’t Scare Us

Posted on October 28, 2021 by Alison Alvarez

Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the …

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AEP case study

New Case Study: AEP Drives Digital Engagement with Customer Intelligence

Posted on October 21, 2021 by Marianne Holohan

Learn how American Electric Power utilized data-driven customer insights to surpass digital engagement benchmarks by 30%. We’re excited to publish a brand new case study showcasing our work with American …

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personalization

Three Essential Ingredients for Personalized Customer Experiences

Posted on October 14, 2021 by Marianne Holohan

Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks …

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Data makes the most of your customer experience budget

Using Data to Make Your Customer Experience Budget More Efficient

Posted on September 29, 2021 by Alison Alvarez

Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …

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Data shame

Don’t Let “Data Shame” Hold You Back

Posted on September 16, 2021 by Alison Alvarez

BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, …

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Download DLC Case Study

New Case Study: Duquesne Light Co. Utilizes BlastPoint to Increase Low Income Campaign Engagement

Posted on September 10, 2021 by Marianne Holohan

BlastPoint’s AI-powered customer intelligence helped DLC effectively engage lower-income customers in energy assistance campaigns and surpass industry benchmarks by as much as 670%. During the pandemic, it has been crucial …

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