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Blog

Blog

March Utility_spotlight

March Utility Spotlight: AI-Driven Program Growth & Engagement Insights

Posted on by Yumi Yabe

Each month, we recognize outstanding utility professionals who leverage BlastPoint’s platform to enhance customer engagement, track program growth, and optimize marketing strategies. This month, we surveyed several of our utility …

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March Spotlight MVP_Steven

March Credit Union Spotlight: Recognizing Our MVP

Posted on by Yumi Yabe

Each month, we recognize a standout leader who leverages BlastPoint’s platform to drive exceptional member engagement, enhance member experience, and make data-driven marketing decisions. This month, we’re excited to feature …

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2025 Inc. Female Founders

Inc. Names Alison Alvarez to Its 2025 Female Founders 500 List

Posted on by Blastpoint

Pittsburgh, PA, March 11, 2025 – Inc., the leading media brand for entrepreneurs and business leaders, has named Alison Alvarez, CEO and Co-founder of BlastPoint, to its eighth annual Female …

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Utility Spotlight MVP Banner February_Morgan

February Utility Spotlight: Recognizing Our MVP

Posted on by Yumi Yabe

This month, we are thrilled to highlight Morgan Kriley, Customer Experience Associate at Duquesne Light Company (DLC), as our February MVP. Morgan has demonstrated outstanding engagement with BlastPoint’s platform, utilizing …

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External data

How Financial Institutions Can Gain a Competitive Edge with External Data

Posted on by Yumi Yabe

In an era where data fuels business decisions, financial institutions—especially credit unions and banks—need more than just internal member information to stay ahead. The landscape is shifting rapidly, with new …

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energy assistance program

The Future of Energy Assistance: Leveraging Technology to Maximize Impact

Posted on by Yumi Yabe

Energy costs are a significant concern for many households across the United States, with a substantial number of families dedicating a large portion of their income to utility bills. This …

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How Energy Burden and Engagement Impact Customer Satisfaction

The Crucial Link: How Energy Burden and Engagement Impact Customer Satisfaction

Posted on by Yumi Yabe

Energy burden, the percentage of household income spent on energy costs, is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy …

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Platform Feature Updates

Transforming the Way You Work: BlastPoint’s Latest Updates

Posted on by Blastpoint

We’re thrilled to share the preview of Campaigns, our flagship feature that lets you track how your Segments evolve over time with defined Goals. Campaigns now include Campaign Automations (launching …

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From 2024 to 2025: Navigating the Future of Business Innovation

2024 Highlights, Challenges, and AI Trends Defining 2025

Posted on by Yumi Yabe

2024 has been a year of rapid transformation in customer engagement, driven by advancements in AI, data analytics, and evolving consumer expectations. As we look back on the milestones and …

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Utilities' benchmarks

Discover Key Industry Benchmarks: Where Does Your Utility Stand?

Posted on by Yumi Yabe

Average Enrollment: Only 20-30% of utility customers are enrolled in paperless billing, meaning most customers still receive printed bills by mail. Retention Success: Paperless billing programs have a 90% year-over-year …

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