The EV revolution is accelerating. Learn how restaurants and retail shops can offer EV charging and reap the benefits, in this reprint of BlastPoint CEO Alison Alvarez’s article for Retail …
People who are not actively pursuing electric vehicle adoption but may be open to it sometime in the future are what we’re calling Roadblocked EV Buyers. Learn about their demographic, …
Stringent deadlines, shifting priorities, multiple initiatives and more business problems can be solved with stronger, cleaner, enriched data, letting companies achieve customer intelligence. Here’s how. Our business partners come from …
With data, companies build informed, predictive EV strategies that will bring about smart partnerships and tell them, explicitly, where charging units are needed in order to meet current demand, spur …
Target, partner, lead and grow: How companies using commercial business personas keep customers happy and increase revenue, even during a crisis. Businesses across industries have reached far beyond simply knowing …
Customer personas have become critically important sales and marketing tools, but they’re not just for B2C companies anymore. Find out what commercial personas are, and how businesses that serve other …
Why aren’t more people signing up for your company’s extremely useful assistance programs? From psychological barriers to website blunders, we offer four major reasons your customers still haven’t enrolled. Learn …
From psychological barriers to website blunders, we offer four major reasons your customers still haven’t enrolled in what should be extremely helpful assistance programs. Learn from this two-part series on …
More of your customers own smart phones than ever before, including those earning a limited income. Optimize automated text messaging in order to engage and educate throughout the COVID crisis …
26 million Americans have applied for Unemployment Insurance (NPR.org) since the coronavirus crisis hit the U.S. The pandemic’s economic claws have already scraped through the retail, hospitality and food service …