EV Readiness, Part 3: Roadblocked EV Buyers
People who are not actively pursuing electric vehicle adoption but may be open to it sometime in the future are what we’re calling Roadblocked EV Buyers. Learn about their demographic, …
Want Customer Intelligence? Overcome These 5 Hurdles First
Stringent deadlines, shifting priorities, multiple initiatives and more business problems can be solved with stronger, cleaner, enriched data, letting companies achieve customer intelligence. Here’s how. Our business partners come from …
Commercial Business Personas for Expanding Electric Vehicle Infrastructure
With data, companies build informed, predictive EV strategies that will bring about smart partnerships and tell them, explicitly, where charging units are needed in order to meet current demand, spur …
Special Report Available For Download Now: Commercial Business Personas For B2Bs
Target, partner, lead and grow: How companies using commercial business personas keep customers happy and increase revenue, even during a crisis. Businesses across industries have reached far beyond simply knowing …
Commercial Personas For B2Bs: A Sneak Peek At Our Upcoming Report
Customer personas have become critically important sales and marketing tools, but they’re not just for B2C companies anymore. Find out what commercial personas are, and how businesses that serve other …
What Keeps Customers From Enrolling In Your Awesome Programs? These 4 Barriers (Part 2)
Why aren’t more people signing up for your company’s extremely useful assistance programs? From psychological barriers to website blunders, we offer four major reasons your customers still haven’t enrolled. Learn …
What Keeps Customers From Enrolling In Your Awesome Programs? These 4 Barriers. (Part 1)
From psychological barriers to website blunders, we offer four major reasons your customers still haven’t enrolled in what should be extremely helpful assistance programs. Learn from this two-part series on …
Why Text Message Alerts Are More Important Than Ever (And Not Just for Millennials)
More of your customers own smart phones than ever before, including those earning a limited income. Optimize automated text messaging in order to engage and educate throughout the COVID crisis …
April Billpay Numbers Show Middle-Income Earners Now At Risk
26 million Americans have applied for Unemployment Insurance (NPR.org) since the coronavirus crisis hit the U.S. The pandemic’s economic claws have already scraped through the retail, hospitality and food service …
A Tale of Two Households: Same Annual Income, Drastically Different Lives
Two customers may appear, on paper, to be very similar. But scratch the surface and you find that drastic differences exist between them, making it necessary to approach and serve …
