CSAT scores are likely to take a hit this summer as utilities brace for hotter temperatures, droughts, and wild weather across the country. And, let’s not forget about inflation causing …
Creating a customer experience strategy is a new-ish concept. “Customer Experience” was actually coined in 1994 by Lewis Carbone with the focus on in-store or person-to-person interactions only. Today, however, …
According to the Office of Energy Efficiency & Renewable Energy, by 2030, no matter where your home is located – remote, rural, or urban – you will have greater access …
Let’s begin with a quick reminder of the advantages credit unions have over big banks when it comes to customers. CUs are member-owned, not-for-profit organizations with member-focused missions. Membership includes …
Measuring customer satisfaction is essential for companies to succeed. But too often the measurement process becomes cumbersome, and low survey response rates mean scores are based on a non-representative sample. …
Thanks to BlastPoint’s proprietary AI-powered algorithms, we’ve identified three key stages of EV readiness at the Census Tract level across the country. In our new report, the 2022 EV Adoption …
The new BlastPoint-sponsored Smart Energy Consumer Collaborative report, Understanding the Needs and Wants of Renters, shines a spotlight on this key customer demographic. The report reveals that renters care more …
Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks …
Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …
BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, …