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Blog

Utilizing AI to Keep CSAT Scores High During a Tough Summer Economy

Posted on June 10, 2022 by Tricia Boomhower

CSAT scores are likely to take a hit this summer as utilities brace for hotter temperatures, droughts, and wild weather across the country. And, let’s not forget about inflation causing …

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Build a Customer Experience Strategy With Data

Posted on May 26, 2022 by Tricia Boomhower

Creating a customer experience strategy is a new-ish concept.  “Customer Experience” was actually coined in 1994 by Lewis Carbone with the focus on in-store or person-to-person interactions only. Today, however, …

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Blog Engaging Local Communities to Embrace EVs

Engaging Local Communities to Embrace EVs

Posted on May 10, 2022 by Tricia Boomhower

According to the Office of Energy Efficiency & Renewable Energy, by 2030, no matter where your home is located – remote, rural, or urban – you will have greater access …

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CUs activating young members

Credit Unions: Identify & Engage Younger Members with Customer Intelligence

Posted on April 7, 2022 by Tricia Boomhower

Let’s begin with a quick reminder of the advantages credit unions have over big banks when it comes to customers. CUs are member-owned, not-for-profit organizations with member-focused missions. Membership includes …

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customer satisfaction

Take the Guesswork Out of Customer Satisfaction Scores (CSAT) with Automated, Data-Driven Scoring

Posted on February 10, 2022 by Marianne Holohan

Measuring customer satisfaction is essential for companies to succeed. But too often the measurement process becomes cumbersome, and low survey response rates mean scores are based on a non-representative sample. …

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EVs charging in urban park

BlastPoint’s EV Model Predicts Emerging Adoption Hotspots Across the US

Posted on December 2, 2021 by Marianne Holohan

Thanks to BlastPoint’s proprietary AI-powered algorithms, we’ve identified three key stages of EV readiness at the Census Tract level across the country. In our new report, the 2022 EV Adoption …

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renters and energy efficiency

Get Renters Engaged in Energy Efficiency to Improve Customer Experience

Posted on November 11, 2021 by Marianne Holohan

The new BlastPoint-sponsored Smart Energy Consumer Collaborative report, Understanding the Needs and Wants of Renters, shines a spotlight on this key customer demographic. The report reveals that renters care more …

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personalization

Three Essential Ingredients for Personalized Customer Experiences

Posted on October 14, 2021 by Marianne Holohan

Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks …

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Data makes the most of your customer experience budget

Using Data to Make Your Customer Experience Budget More Efficient

Posted on September 29, 2021 by Alison Alvarez

Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …

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Data shame

Don’t Let “Data Shame” Hold You Back

Posted on September 16, 2021 by Alison Alvarez

BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, …

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