Customers Change Over Time – And So Should Your Segmentation Models.
2020 doesn’t seem that long ago, but a lot has changed since then. The pandemic, which hit the US in March 2020, brought about a lot of societal shifts that …
New Case Study: AEP Drives Digital Engagement with Customer Intelligence
Learn how American Electric Power utilized data-driven customer insights to surpass digital engagement benchmarks by 30%. We’re excited to publish a brand new case study showcasing our work with American …
New Case Study: Duquesne Light Co. Utilizes BlastPoint to Increase Low Income Campaign Engagement
BlastPoint’s AI-powered customer intelligence helped DLC effectively engage lower-income customers in energy assistance campaigns and surpass industry benchmarks by as much as 670%. During the pandemic, it has been crucial …
Deciding Whose Power To Shut Off? Let Data Be Your Guide
Nationwide, regulated utility shut-off suspensions are ending, at least for some customers. Several states are leaving the shut-off freeze in place for lower-earning customers while lifting it for those earning …