We’re thrilled to share the preview of Campaigns, our flagship feature that lets you track how your Segments evolve over time with defined Goals. Campaigns now include Campaign Automations (launching …
In the realm of customer intelligence, income data is a crucial element that can transform service delivery across industries. It enables personalized services, targeted marketing, and efficient resource allocation, but …
At BlastPoint, we’re always pushing the boundaries of what’s possible with data and AI, and today, we’re excited to announce the launch of our brand-new BlastPoint Deep Dive Podcast! Our …
Zoom Brushing for Histograms Now, you can zoom into histograms to explore your data in greater detail. This feature is especially useful for discarding outliers from skewed graphs, allowing you …
BlastPoint users can now swiftly create multiple segments with the innovative “Submit and Create Another” button. This feature significantly accelerates the segmentation process, allowing for efficient batch creation of tailored …
Utility distributors face the challenge of engaging customers with lower income levels, ensuring access to essential energy services. According to the American Council for an Energy Efficient Economy, research determined …
Credit unions, like many financial institutions, grapple with the persistent challenge of attrition. According to industry data from Credit Union National Association (CUNA), the average annual attrition rate for credit …
2020 doesn’t seem that long ago, but a lot has changed since then. The pandemic, which hit the US in March 2020, brought about a lot of societal shifts that …
Our partner, a utility company serving roughly 500k customers across multiple states, faces many of the same challenges as others when it comes to their customers. Externally, their customers deal …
Click here to download the full report, or read on for an overview of our findings. Sales data from Kelley Blue Book shows that 2022 represented a tipping point for …