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Blog

2025 Inc. Female Founders

Inc. Names Alison Alvarez to Its 2025 Female Founders 500 List

Posted on by Blastpoint

Pittsburgh, PA, March 11, 2025 – Inc., the leading media brand for entrepreneurs and business leaders, has named Alison Alvarez, CEO and Co-founder of BlastPoint, to its eighth annual Female …

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Feature Updates

Transforming the Way You Work: BlastPoint’s Latest Updates

Posted on by Blastpoint

We’re thrilled to share the preview of Campaigns, our flagship feature that lets you track how your Segments evolve over time with defined Goals. Campaigns now include Campaign Automations (launching …

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The Transformative Role of Income Data

Unlocking Customer Value: The Game-Changing Power of Income Data in Service Provision

Posted on by Blastpoint

In the realm of customer intelligence, income data is a crucial element that can transform service delivery across industries. It enables personalized services, targeted marketing, and efficient resource allocation, but …

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BlastPoint Deep Dive Podcast

Announcing BlastPoint’s First Podcast Episode

Posted on by Blastpoint

At BlastPoint, we’re always pushing the boundaries of what’s possible with data and AI, and today, we’re excited to announce the launch of our brand-new BlastPoint Deep Dive Podcast! Our …

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Feature Updates

Feature Updates: Streamlining Your Experience: Latest Enhancements at BlastPoint

Posted on by Blastpoint

Zoom Brushing for Histograms Now, you can zoom into histograms to explore your data in greater detail. This feature is especially useful for discarding outliers from skewed graphs, allowing you …

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Feature Updates May 2024

Enhancements Transforming Customer Experience: BlastPoint’s Latest Innovations

Posted on by Blastpoint

BlastPoint users can now swiftly create multiple segments with the innovative “Submit and Create Another” button. This feature significantly accelerates the segmentation process, allowing for efficient batch creation of tailored …

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Energy Program Engagement banner

BlastPoint Energizing Success: Solutions for Inclusive Energy Program Engagement

Posted on by Blastpoint

Utility distributors face the challenge of engaging customers with lower income levels, ensuring access to essential energy services. According to the American Council for an Energy Efficient Economy, research determined …

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CU Success through Intelligent Retention Strategies banner

The BlastPoint Advantage: Empowering Credit Union Success through Intelligent Retention Strategies

Posted on by Blastpoint

Credit unions, like many financial institutions, grapple with the persistent challenge of attrition. According to industry data from Credit Union National Association (CUNA), the average annual attrition rate for credit …

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BLOG: E-billing customer segments

Customers Change Over Time – And So Should Your Segmentation Models.

Posted on by Blastpoint

2020 doesn’t seem that long ago, but a lot has changed since then. The pandemic, which hit the US in March 2020, brought about a lot of societal shifts that …

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Leveraging Customer Intelligence across departments: A utility showcase.

Utility Showcase: Three Ways to Leverage Customer Intelligence Data

Posted on by Blastpoint

Our partner, a utility company serving roughly 500k customers across multiple states, faces many of the same challenges as others when it comes to their customers. Externally, their customers deal …

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