Customers Change Over Time – And So Should Your Segmentation Models.
2020 doesn’t seem that long ago, but a lot has changed since then. The pandemic, which hit the US in March 2020, brought about a lot of societal shifts that …
Utility Showcase: Three Ways to Leverage Customer Intelligence Data
Our partner, a utility company serving roughly 500k customers across multiple states, faces many of the same challenges as others when it comes to their customers. Externally, their customers deal …
Spotlight Series: Mark Brown, PWC Fayetteville
BlastPoint sat down with Mark Brown to learn how Dynamic Pricing led to increased customer satisfaction with a top North Carolina utility provider: PWC Fayetteville. Listen in on our conversation …
BlastPoint’s 2022 Sustainability Benchmarks Report identifies US utilities with the highest customer engagement in sustainability programs
The Sustainability Benchmarks Report compares utilities’ progress in six key sustainability areas: demand response, dynamic pricing, energy efficiency, renewables, AMI rollout, and overall reliability. It lists the top 10 companies …
Get Renters Engaged in Energy Efficiency to Improve Customer Experience
The new BlastPoint-sponsored Smart Energy Consumer Collaborative report, Understanding the Needs and Wants of Renters, shines a spotlight on this key customer demographic. The report reveals that renters care more …
Income-Eligible Customers Can Help Meet Your Energy Efficiency Benchmarks – AND Save You Money, Part 2
In Part 2 of our series Engaging Income-Eligible Customers about Energy Efficiency, discover utilities’ go-to segment for boosting low-income enrollment in energy efficiency offers and meeting regulatory benchmarks. If you …
Engaging Income-Eligible Customers about Energy Efficiency, Part 1
New appliances, good insulation and airtight windows are expensive. But they save customers money in the long run. Month after month, owners of high-efficiency washers, dryers, light bulbs and refrigerators …