Credit Union 1 pager - Icon for CU PageProvide personalized banking experiences and keep members for life.

A one-stop solution for making member data actionable:

  • Easy-to-use and intuitive
  • Utilize data to target members effectively while ensuring privacy & security
  • Results-driven technology keeps business goals top-of-mind


Improve retention

Improve Member Retention

Retain members for life with the help of AI-powered segmentation that uncovers member priorities, motivations, and values and makes it simple to provide ease of service and meet members’ current needs with relevant, timely products and services. 

Deeper understanding of customer base

Gain a Deeper Understanding of Your Member Base

Understand who and where your members are. Keep up with their changing needs as they progress on the customer journey. Offer the right products at the right time, growing accounts while becoming a central part of their financial lives.

Engage difficult to reach members

Engage Difficult-to-Reach Members

Identify members with a high risk of dissatisfaction and churn. Target them with preferred communication channels and messaging. Increase engagement and drive product & program adoption while increasing member satisfaction.

Become members' primary financial institution

Become Members’ Primary Financial Institution

Understand every member’s present and future needs in order to offer them the right products and motivate them to make you their primary financial institution. Generate more member activity, such as deposits and loans.

Maximize portfolios

Maximize Members’ Portfolios

Capture more value from members as their assets grow by providing a consistent, personalized experience that resonates emotionally across multiple channels.

Increase member acquisition

Increase Member Acquisition

Acquire more members by utilizing branding that resonates, emphasizing shared values and striking just the right tone. Use our AI-powered platform to identify top channels for maximum impact.

Superpower your underwriting

Superpower Your Underwriting

Quickly and easily assess risk with AI-driven scoring so you can offer members loans that meet their needs and match your community values.

Strenghten benchmarking

Strengthen Benchmarking

Easily establish benchmarks, track KPIs, and drive optimization. Utilize the BlastPoint platform to report on progress and inform decision-making.

BlastPoint helps companies get results and achieve goals.

DLC case study

Learn how BlastPoint’s AI-powered customer intelligence helped Duquesne Light Co. effectively raise assistance program awareness among hard-to-reach, lower-income customers. As a result, their assistance-focused campaigns surpassed industry benchmarks up to 670%.

Download the full case study

AEP case study

American Electric Power’s CX team utilized BlastPoint’s customer intelligence to target customers most likely to benefit from their new web-based digital assistant. Based on AI-powered, data-driven insights, they created social media campaigns that drove customers to utilize the assistant and surpassed CTR benchmarks by 30%.

Download the full case study

Meet targetsNew to Customer Intelligence? We’ll show you how to get started.

BlastPoint can work with credit union data as-is to help you understand your member base, make data-driven insights accessible, and drive ROI. 

It takes ZERO additional hires for business users to begin applying insights generated from our platform. Most of our partners start seeing results within just a few months of implementation. 

Get Started


Learn how customer intelligence makes data actionable for business teams.

ROI of Customer Intelligence

Many industries have acknowledged the general value of increasing their customer focus. Yet some organizations struggle to calculate the actual impact of customer intelligence on ROI. This can hold them back from fully utilizing data-driven insights. BlastPoint CEO & Co-Founder Alison Alvarez outlines key considerations to establish customer intelligence-driven ROI.

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Data reveals banking customers embracing the digital age. Credit unions have an opportunity to combine member-focused missions with customer intelligence that will prioritize engagement with younger members.

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one easy trick to validate your customer data

BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses why validating cell phone numbers should be a priority and how bad data can predict bad results.

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Don't let data shame hold you back

BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. Tomer Borenstein, BlastPoint’s Co-Founder and CTO, discusses how “data shame” can hold companies back, and how it can be both mitigated and overcome to get you on the path to operationalizing customer intelligence.

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