We help companies achieve business goals through A.I.-powered customer intelligence.

BlastPoint’s patented technology generates data-driven insights that make it fast and easy for business teams to optimize customer engagement, surpass benchmarks, generate revenue, and achieve growth.

 

Harness the power of 360-degree customer views

Go beyond traditional audience segmentation and gain cutting-edge control over your data sources to target customers with precision, accuracy, and ease. Access unparalleled customer insights with external data and models available only through BlastPoint.

 

Activate your customers

Turn data into action to create personalized customer experiences at scale. Our customer activation tools integrate with your processes and your tech stack.

 

Launch and grow powerful customer programs

Use BlastPoint’s AI Engine to ensure the success of your customer programs, drive program enrollment, and beat program KPIs.

 

Manage customer data with ease

Make your data work for you and leverage BlastPoint’s Data QA Suite to ensure your customer data is clean, complete, and useable.

 

Achieve tangible results with objective-driven intelligence

Tie your insights to business KPI and OKRs, measure your customer impact, and improve your bottom line.

Ask Chicky Anything: Your FAQ Resource

Get answers to all your questions about BlastPoint’s solutions, strategies, and success stories.

Explore BlastPoint's ready-made solutions for business teams.

A.I.-Driven Segmentation & Personas

Learn how BlastPoint’s data-rich, predictive customer segmentation helps business teams understand customer motivations and meet objectives.

Customer Engagement Optimization

Acquire more customers and keep them for life by meeting them where they are. Optimize channels for more effective targeting & outreach. 

Sustainability Solutions

Help your company and the planet thrive with customer intelligence solutions for smart EV planning & adoption, energy efficiency products, C&I Lighting, and more.

 

Billing & Collections Optimization

Meet and surpass benchmarks by enrolling more customers in programs, assessing customer risk, and predicting customer payment patterns at the household level.

Market Entry Planning

Launch a new product, service, or program fueled by customer intelligence. Segment markets, estimate SOM and prioritize locations for business expansion.

Custom Solutions

We work with companies to create custom intelligence based on specific business objectives. Get in touch to request a consultation.

Explore how BlastPoint works for your industry.

Enterprise

BlastPoint is a one-stop platform for enterprise-level customer engagement solutions. With precision focus, understand the people you serve to personalize the customer journey, reaching customers at just the right time, in just the right way. Zoom in on untapped markets so your sales and marketing teams can uncover missed opportunities in previously hidden customer segments. Optimize billing & collections strategies and processes to maximize revenue.

Energy

Customer intelligence is essential in today’s energy landscape. BlastPoint helps energy providers build targeted, revenue-generating engagement strategies based on data-driven insights. With our out-of-the-box intelligence solutions for utilities in hand, companies drive sustainability, reduce the number of customers who default on their payments, and meet regulatory benchmarks.

Credit unions

Credit Unions

BlastPoint makes customer intelligence accessible to credit unions without a big initial investment. Through the BlastPoint platform, credit unions get the insights they need to understand, retain, nurture, and grow their member base. Business users are able to segment members according to high-priority objectives, so they can strengthen branding, grow members’ portfolios, and become members’ primary financial institutions.

Retail

Launch new products and choose the best new store location. Anticipate customer behavior. Locate qualified talent. Design targeted marketing and sales campaigns. Make informed business decisions quickly to increase revenue and reduce costs with BlastPoint’s data-driven, up-to-the-minute insights.

Change Makers

Nonprofit organizations need data to measure impact. Using BlastPoint, our social service partners are presenting clear metrics to potential funders to get more grants, discovering where and when their services could be used more effectively, revealing new donor resources, and building strategies that drive their missions forward.

Don’t see a solution to a problem you’d like to solve?

BlastPoint works with enterprise-level partners to design custom solutions. Tell us more about how we can help to get started.

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