Risk Zone Snapshots

Knowing who’s in the Green Zone – customers who mainly pay on time and have average balances – means you can avoid sending them info about assistance programs and instead target them with messaging about new technology, green initiatives, and other programs that Yellow and Red Zone customers are too stressed to consider.

Read more about Green Zone customers.

Knowing who’s in the Yellow Zone – customers who are paying late and whose balances are getting higher – means you can focus your marketing & customer care resources on outreach to this group before their balances pass the Red Zone threshold. Budget Billing, payment plans, and other programs designed to help customers get back on track are often the best fit for them.

Read more about Yellow Zone customers.

Knowing who’s in the Red Zone – customers who have accrued such a high balance that their likelihood of paying at all is low – means you can target them with assistance programs and emergency grant outreach and ensure they get the help they need before it’s too late.

Read more about Red Zone customers.

Our utility partner saw a 47% payment-in-full response to a single outreach campaign with Customer Balance Risk Zones!

BlastPoint enabled a Mid-Atlantic natural gas utility* to identify customers who had previously kept balances low, but were quickly entering the Yellow Zone due to the current crisis. After targeting these customers with a single outreach campaign, nearly half of the customers contacted by the company responded by paying in full!

*The company wishes to remain anonymous for privacy and regulatory purposes.