BlastPoint’s AI-powered segmentation & personas make customer intelligence accessible to business teams, so you can create personalized customer experiences at scale. No data management experience required.
At BlastPoint, we know from experience that customer intelligence is effective because it tells stories about real people – also known as your customers. When you listen to these stories, you serve your customers better. Which leads to more growth, more revenue and more success for your company.
Our approach to segmentation is different because we highlight the stories your data is telling. Instead of using generic data to create one-size-fits-all segments like other companies, BlastPoint has developed a results-focused, AI-powered approach that leads to better results.
BlastPoint’s data experts place your goals and your customers at the forefront of data analysis. We create segments and personas specifically for business teams and customize them for your specific business objectives.
Accessible & Actionable Insights
Our proprietary customer intelligence engine shapes data into segments that bring customers into focus, predicting exactly who you should target and how to motivate them. And after we create segments, our Customer Intelligence Platform makes it simple for business users to access and operationalize insights.