Customer Intelligence for Fail-Safe Strategy Building

With A.I.-driven, predictive segmentation & personas, your team will create more effective campaigns that motivate customers to engage – leading to bigger wins for your company. 

BlastPoint builds customer segments on a broad-to-specific continuum based on your team’s objectives.

Whether your approach is broad or narrow, BlastPoint hones in on the stories data is telling about your customers, creating segments that deliver measurable results. Meet and surpass your current goals and pave the way for future success with BlastPoint segmentation & personas.

How A.I.-Driven Segmentation Works

Other data companies create segments based on their data. BlastPoint uses A.I. to create segments with your data, keeping your customers’ privacy and security a top priority at all times. We then enrich your data with customized datasets that fit your objectives. And we do it all quickly, so you don’t have long to wait for results.

Here’s a snapshot of how the process works.

Establish your goals.

Unlock the power of data.

Meet your personas.

Supercharge your initiatives.

Win big!

Refresh and repeat.

Establish your goals.

Your company’s goals come first, so our first step in building segments is understanding what your team needs to accomplish. Whether you want to grow your customer base, increase program adoption, or reduce late payments, we consult with you to ensure that the customer intelligence we deliver will help meet your team’s goals. Some things we’ll discuss:

  • Your internal timelines,
  • Specific benchmarks you want to surpass,
  • Challenges you’ve already encountered,
  • Parameters such as regulations, internal protocols, and data privacy permissions,
  • The scope & infrastructure of your internal data,
  • And more.

We are committed to partnering with departments across your org chart, including your in-house data team, to create segments that are accessible and operational for everyone.

Unlock the power of data.

Internal data is a powerful tool, but you have to understand the story it’s telling to be able to operationalize it – while ensuring data privacy and security. That’s where our A.I.-powered customer intelligence comes in. 

Data Enrichment

We make it simple to tap into and integrate with high-quality external customer data relevant to your business goals. Through our preferred vendors, we have access to thousands of datasets that will give you crucial information about your current and potential customers, including but certainly not limited to:

Household-level demographic information, such as age, income, housing, ethnicity, household size, education, and careers.

Behavioral & psychographic data, including an individual’s purchasing and decision-making preferences, as well as hobbies, political donations, travel habits, pet ownership, and much more.

Media consumption and channel preferences for outreach and advertising, including social media, internet, television, newspapers, and outdoor messaging.

Data Security

Our meticulous attention to data privacy and security sets us apart. We offer custom solutions for security needs at every level, and we make it easy to comply with regulatory standards. In addition, we will work with you to support data reporting requirements. Challenge us!

Data Clustering

Once we’ve enriched your data, our patented customer intelligence engine finds patterns among individual data points, creating customer “clusters” based on prioritized factors. The clusters with the highest likelihood or “propensity” of fulfilling your internal goals (like signing up for E-Billing, paying overdue bills in full, or adopting new technology, for example) become your target segments.

Meet your personas.

Voila! Just like that, we’ve transformed endless spreadsheets into living, breathing people you can relate to and understand. You’re now ready to discover the humans in your data, which is the first step toward delighting your customers.

BlastPoint provides the tools you need for getting to know and engaging with your segments & personas. 

Interactive Platform

The interactive BlastPoint customer intelligence platform enables you to dive deeper, viewing segments on the map and creating custom filters, territories, and CSVs for hassle-free outreach. Users across your org chart have easy access to just the right information they need to achieve their goals quickly.

Custom Reports

Custom reports provide a high-level overview of each segment’s most significant characteristics, so you can hit the ground running with targeted campaigns.


User Training & Support

One-on-one user training and ongoing user support set your team up for success. In-app help is available when you need it.

Adaptation & Integration

Regular data refreshes ensure your segments adapt as customers change, so you can continue meeting your goals. Our technology integrates securely with your company’s infrastructure for a seamless workflow.

Supercharge your initiatives.

Once you’ve gotten to know your segments, prepare to accomplish your business goals in record time. Through our platform, segments easily integrate into operations across your organization – and ensure every team is on the same page, working together to increase revenue. Here are just a few ways that our partners mobilize BlastPoint segments & personas:


Marketing teams identify which customers are more likely to respond to emails, texts, or letters, then design a campaign that targets segments with the highest likelihood of enrollment in a program through their preferred channels.



Sales teams identify, divide up and target leads in the most promising geographic territories for the company’s new product. They save time and avoid wasted effort by skipping territories with lower segment saturation.

Customer Service

Customer service teams conduct proactive outreach to customers whose overdue balances are accumulating, but who also have a high likelihood of paying in full when contacted. A large percentage of these customers follow up by paying off their balances, preventing lost revenue.

Product Ops

Product development teams predict ROI for launching a new product by understanding how many existing customers are likely to adopt, what their priorities are, and how best to convert them. They can also hone in on the most promising new markets.


Strategy teams create a crisis management plan by quantifying risk and predicting customer response to specific scenarios. If those scenarios occur, the company immediately knows which customers to contact first and how to effectively reach them for quick results.

And that’s not all! BlastPoint segmentation can be customized to essentially any business objective. Anything your team can imagine, we can create segments for. Get in touch and share your ideas for putting your data into action!

Win big!

Because segments help you get to know your customers’ preferences and needs better, they shine a spotlight on the customer journey, showing you exactly when and how to engage with each customer. And when customers feel understood, they engage by signing up for your programs, buying new products, and paying delinquent bills, so you can meet – and surpass – your goals.

Our partners have seen big engagement and revenue boosts in less than 3 months as a result of BlastPoint’s customer intelligence. Here are just a few examples:

More Payments in Full

Download Case Study

Boost in CAP Sign-Ups

Download Case Study

Increased Program Adoption

Download Case Study

Refresh and repeat.

As your customers change, so do your customer segments. We bake regular data refreshes into every plan, which means segments constantly adapt to new data and are ready for your next move.

Find out what stories your data is telling with BlastPoint’s A.I.-Driven Segmentation& Personas. Drop us a line to get started!

Let’s Talk

Special Report: Commercial Business Personas for B2Bs

What is a commercial business persona? How can personas transform B2B business strategy?

We’ve got answers for you! Learn about how commercial personas can help your business identify and engage new customers & partners, expand into a new vertical, meet the needs of business customers during an economic crisis, and more.