Electric vehicle use is on the rise. Drivers are switching to electric quickly across Europe and Asia to meet rigorous emissions standards. COVID-19 somewhat dampened US sales in 2020, but American consumers are expected to increase their EV adoption throughout 2021, and more companies in the US are converting their fleets to electric.
Reduced maintenance costs, higher efficiency and lower emissions are attracting more consumers to EV. Secondary (used) EVs are now available, as early adopters have traded older models in, so they’re cheaper, making it more likely that a new swath of consumers will soon be ready to buy.
And, come January 2021, under a new presidential administration, American manufacturers could be looking at stimulus money for EV growth and/or tighter emissions regulations, making the development of cleaner cars a priority.
All of this means that, sooner or later, more drivers are going to need more access to charging when they’re out and about. Expanding EV infrastructure, then, is necessarily top-of-mind for many organizations.
What should EV industry players do right now?
Electricity providers, vehicle manufacturers, battery producers, business owners and others can take part in electric vehicle infrastructure expansion to meet, and get ahead of, increasing consumer needs.
They could start plunking down charging stations anywhere and everywhere and hope for the best. But everyone knows that would be expensive and wasteful.
Instead, as we advise our customers to do, they can look to the data for fool-proof answers.
With data, companies build informed, predictive EV strategies that bring about smart partnerships and tell them, explicitly, where charging units are needed in order to meet current demand, spur further adoption and grow revenue.
One way to reach these ideal outcomes is through commercial business personas for EV adoption.
What are commercial business personas?
Commercial business personas are data-rich, fictionalized examples of organizations that answer big questions and inform short-term and long-term planning. Our customers use commercial personas to fulfill all kinds of essential initiatives, like:
- targeting new partners,
- selling and distributing new products,
- expanding into new markets,
- attracting new customers or,
- or, in the case of electric vehicles, building EV infrastructure.
When it comes to transportation electrification, BlastPoint designs commercial personas to help our customers understand the EV landscape in their region and beyond.
Our technology uncovers opportunities for expansion into the EV space and provides an A.I. boost for our customers who want to develop plans that capture a critical piece of the EV market and stay on track to meet their goals.
Who uses EV commercial business personas?
Any business can make good use of commercial personas for electric vehicle expansion, especially:
- Utilities looking to expand electric usage and increase revenue;
- Vehicle manufacturers hoping to distribute and sell more EVs;
- Charging solutions companies looking to contract with electricity providers, customer-facing businesses and/or commercial property owners;
- Commercial or governmental fleet owners looking to convert to EV;
- Customer-facing businesses looking to attract new customers, demonstrate commitment to innovation or establish themselves as sustainability champions.
Case Study Download: Explore how ATCO, one of our utility partners, used BlastPoint’s software platform and commercial business personas to drive EV infrastructure expansion in Alberta and Northwestern Canada. Smart, Fast, Efficient: How to Grow Electric Vehicle Infrastructure Using BlastPoint’s Commercial Business Personas
How do commercial business personas work?
BlastPoint tailor-makes commercial business personas using internal and external data. Taking business goals, timelines, cybersecurity protocols, budgets and team capabilities into consideration, we amalgamate our customer’s internal data with an ocean of external data resources that are relevant to the customer’s initiative.
We then apply our patent-pending, machine learning-enabled technology to sort, segment and score potential electric vehicle expansion opportunities. This procedure helps us develop and deliver a unique set of results for our customers that clearly indicate which commercial entities make the best targets for fulfilling their EV initiative.
What data does BlastPoint analyze to build commercial business personas for EV?
We take both a wide-angled, high-level view of the area our customers are targeting, as well as a close-up, street-level view. We comb through that regional data to help our customers understand things like local propensity and readiness for EVs in various places, including all relevant demographic, psychographic and geographic factors that will inform an EV strategy.
Through each step of this process, we develop a deeper understanding of market sizes and potential opportunities. This gives our customers the ability to make data-backed, validated decisions about the unique areas they’re interested in exploring.
What’s included in a commercial business persona for EV infrastructure expansion?
BlastPoint’s commercial business personas offer a 360-degree view of our customers’ best matches for EV expansion. Key demographic, psychographic and geographic factors emerge from the data, indicating the likelihood different businesses within the target region are to adopt EV charging.
We put the key indicators together into a commercial business persona report, and each report tells a unique story. We pinpoint critical data factors that influence propensity and provide a big-picture overview as well as pertinent details.
To learn more about personas, please explore BlastPoint’s personas & segmentation page here.
Below, we offer some brief snapshots of what commercial business personas for electric vehicle expansion look like as they pertain to a utility company in search of public partners to host charging stations.
Keep in mind that persona reports for BlastPoint customers typically include many pages of data, visualizations and comparisons, whereas the snapshots shown below are brief examples for illustrative purposes only.
EV Persona Snapshot 1: The Overnighter
Overnight luxury accommodation, interested in offering EV charging to attract more affluent customers.
EV Persona Snapshot 2: The Employee Attractor
High-tech employer, interested in offering EV charging to demonstrate innovation adoption and to entice an eco-minded, future-focused workforce.
EV Persona Snapshot 3: The Institution
A municipal government body or public university that is interested in electrifying fleets and installing charging to reduce costs and meet zero-carbon goals.
How to use Commercial Business Personas
With commercial business personas, our customers quickly and efficiently put EV infrastructure expansion into motion, identifying which businesses to pursue a partnership with. These partnerships are crucial and benefit businesses and organizations across industries, particularly during economic downturns.
Here are a few ways that commercial personas benefit specific industries:
Utilities can increase revenue despite pandemic-related billing defaults.
Car manufacturers & dealers can get a jump on increased EV demand.
Charging companies can facilitate expansion to new markets.
Retail & hospitality companies can boost traffic to their stores, hotels, or restaurants, which continue to suffer pandemic-related losses.
Real estate management companies can attract new renters and buyers by offering on-prem charging.
Enterprises can attract and retain new talent while underscoring green values.
Organizations can take advantage of rebates and subsidies now for buying EV or installing charging that may have constraints and won’t be available after a certain date or dollar threshold is reached.
Government administrations reduce energy costs by converting their fleets to EVs.
Informed by data, utilities, manufacturers and other players in the EV industry are building effective strategies that are now meeting consumer needs, promoting future adoption and increasing revenue.
For more information on BlastPoint’s predictive EV solutions, please reach out to us!