Ensure the success of every initiative.
Grow your customer base. Boost program enrollment. Kickstart innovation. Discover new partners. Keep customers for life. These are just a few of the goals your company can accomplish with BlastPoint’s predictive, data-driven personas & segmentation.
At BlastPoint, we know from experience that the most useful data analysis has stories to tell about real people – also known as your customers. And when you listen to these stories, you serve your customers better. Which leads to more revenue, more growth, and more success for your company.
Customized, Data-Driven Customer Stories
Our approach to personas & segmentation is different because we highlight the stories your data is telling. You’ve probably heard of one-size-fits-all segments that are generalized representations of customer sub-groups. Other data companies superimpose these generic segments onto your customer data, showing who fits best into those buckets.
The problem is, not all customers are alike, and your specific customers may not fit into these generic segments. In fact, applying pre-packaged segments to your own data may mean your initiative misses the mark – and falls short of your goals.
Sample persona snapshot. Not based on actual customer data.
BlastPoint has found a more accurate approach that leads to better results. Our data scientists place your goals and your customers at the forefront of data analysis. The personas we create are customized segments of your internal data that we augment with external demographic and behavioral data.
Powered by A.I., our patent-pending algorithms shape data into personas that predict exactly who you should target and how to reach them.