Your Data Doesn’t Scare Us
Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the …
Blog
New Case Study: AEP Drives Digital Engagement with Customer Intelligence
Learn how American Electric Power utilized data-driven customer insights to surpass digital engagement benchmarks by 30%. We’re excited to publish a brand new case study showcasing our work with American …
Three Essential Ingredients for Personalized Customer Experiences
Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks …
Using Data to Make Your Customer Experience Budget More Efficient
Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …
Don’t Let “Data Shame” Hold You Back
BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, …
New Case Study: Duquesne Light Co. Utilizes BlastPoint to Increase Low Income Campaign Engagement
BlastPoint’s AI-powered customer intelligence helped DLC effectively engage lower-income customers in energy assistance campaigns and surpass industry benchmarks by as much as 670%. During the pandemic, it has been crucial …
The ROI of Customer Intelligence
Many industries have acknowledged the general value of increasing their customer focus. Yet some organizations struggle to calculate the actual impact of customer intelligence on ROI. This can hold them …
One Easy Trick to Validate Your Customer Data
BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses …
Operationalize Customer Intelligence for Maximum Impact: Insights from Jitendra Dahale
Jitendra Dahale has decades of experience making data-informed business decisions for major global companies. We talked this week with BlastPoint’s Chief Strategy Officer about how leading companies use customer intelligence, …
BlastPoint Helps Highly Regulated Companies Start Utilizing Customer Intelligence
If you want your company to reap the benefits of AI but are worried about penalties due to regulation, BlastPoint’s customizable and auditable approach to customer intelligence may be the …