
Your Data Doesn’t Scare Us
Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the …
Posted on by Alison Alvarez
Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the …
Posted on by Marianne Holohan
Learn how American Electric Power utilized data-driven customer insights to surpass digital engagement benchmarks by 30%. We’re excited to publish a brand new case study showcasing our work with American …
Posted on by Marianne Holohan
Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks …
Posted on by Alison Alvarez
Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …
Posted on by Alison Alvarez
BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, …
Posted on by Marianne Holohan
BlastPoint’s AI-powered customer intelligence helped DLC effectively engage lower-income customers in energy assistance campaigns and surpass industry benchmarks by as much as 670%. During the pandemic, it has been crucial …
Posted on by Alison Alvarez
Many industries have acknowledged the general value of increasing their customer focus. Yet some organizations struggle to calculate the actual impact of customer intelligence on ROI. This can hold them …
Posted on by Alison Alvarez
BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses …
Posted on by Blastpoint
Jitendra Dahale has decades of experience making data-informed business decisions for major global companies. We talked this week with BlastPoint’s Chief Strategy Officer about how leading companies use customer intelligence, …
Posted on by Blastpoint
If you want your company to reap the benefits of AI but are worried about penalties due to regulation, BlastPoint’s customizable and auditable approach to customer intelligence may be the …