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How To Optimize Internal Data To Sell More Franchises
Your franchise already gathers plenty of data, but are you using it to its fullest potential? Learn how to optimize internal company data using the tools you already have so …
Posted on by Alison Alvarez
Your franchise already gathers plenty of data, but are you using it to its fullest potential? Learn how to optimize internal company data using the tools you already have so …
Posted on by Alison Alvarez
With brand messaging a key focus here at BlastPoint, we value the expertise of professionals across industries to help us shape our marketing strategy. We’re not like some other data …
Posted on by Alison Alvarez
Webinar, August 1, 2pm EST. Learn sustainable strategies for franchise development from industry leader Chris Kelleher, VP of Franchise Development & Operations at Celebree Schools.
Posted on by Alison Alvarez
Electric vehicle charging stations aren’t reaching every community. Find out where EV charging deserts are located and why they might exist.
Posted on by Alison Alvarez
What do startup franchisors, utility marketers, and nonprofit directors all have in common? They each possess long-acquired, specialized expertise to make their organizations run like well-oiled machines, and many of …
Posted on by Alison Alvarez
If you run a Brazilian steakhouse, you probably shouldn’t mail BOGO coupons to vegetarians. They’re lovely people, of course; they’re just never going to be interested in visiting your restaurant …
Posted on by Blastpoint
This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in …
Posted on by Blastpoint
BlastPoint has never been like other data companies. And that’s the only way they could have ever gotten someone like me to sign on. Very few other organizations I’ve encountered …
Posted on by Blastpoint
Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in …
Posted on by Alison Alvarez
One overarching theme of Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” is that our society punishes poverty. Driven by unfair algorithms, O’Neil argues, …