Intrusive Marketing Series, Part 1: The Art of Walking Away
This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in …
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This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in …
Posted on by Blastpoint
BlastPoint has never been like other data companies. And that’s the only way they could have ever gotten someone like me to sign on. Very few other organizations I’ve encountered …
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Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in …
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One overarching theme of Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” is that our society punishes poverty. Driven by unfair algorithms, O’Neil argues, …
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When Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” lit up BlastPoint’s radar a few months ago, we decided to make it the …
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The BlastPoint team has finally recovered from a whirlwind—and we mean that in the best possible sense—trip to Phoenix for the CSWeek Conference in April. If you’re not familiar with this …
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Highlights from our Webinar with Franchise Expert Chris Cynkar In a world where people like to pit Millennials against Baby Boomers in some kind of generational showdown, franchise expert and …
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Nearly a third of Americans struggle to pay their monthly utility bills, according to a 2018 report by the American Energy Information Administration (EIA). One in five households skip grocery …
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At BlastPoint, we believe that amazing things happen when smart people get together in a room and share their ideas. That’s how the best inventions are born, after all, and …
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The International Franchise Association’s 2019 Conference in Las Vegas (Feb. 24-27) delivered four invigorating days of education, motivation, and celebration. We flew out of Pittsburgh on a Saturday, eager to …