Commercial Personas For B2Bs: A Sneak Peek At Our Upcoming Report
This week we’re giving you a sneak peek at our forthcoming report: “Why B2Bs Need Commercial Business Personas & How They Can Use Them.” The release of our report comes …
Posted on by Janeen Ellsworth
This week we’re giving you a sneak peek at our forthcoming report: “Why B2Bs Need Commercial Business Personas & How They Can Use Them.” The release of our report comes …
Posted on by Janeen Ellsworth
A 20% CAP sign up rate! A 47% payment-in-full response! Two new case studies available for download demonstrate how powerful a single outreach campaign can be – when you know …
Posted on by Janeen Ellsworth
Digital engagement is up across industries due to coronavirus-related shut-downs. Virtual meetings, remote classes and online grocery shopping have become the norm for many, which could mean that more people …
Posted on by Janeen Ellsworth
Over the last few weeks, we’ve talked about customers in the Green and Yellow Customer Balance Risk Zones. This week, to wrap up our series, we focus on the Red …
Posted on by Janeen Ellsworth
Companies that deliver essential services like gas, water and electricity need to generate revenue (despite regulated rates) if they want to stay in business, keep their workforce employed, and serve …
Posted on by Janeen Ellsworth
With so many Americans out of work and struggling to get by, fewer utility customers each month seem to be keeping up with their bills. And from what we’re seeing, …
Posted on by Janeen Ellsworth
Preparing for a crisis is an enormous challenge, even when you put decisive action plans into place early on. But in a prolonged crisis, such as we’ve seen throughout the …
Posted on by Janeen Ellsworth
In February of 2020, the team at BlastPoint welcomed Steve Estes aboard as its first ever Vice President of Product. It was a critical time in the company’s growth during …
Posted on by Janeen Ellsworth
Dollar Energy Fund CEO Chad Quinn explains why his organization is offering its digital customer assistance tool, MyApp, to utilities for almost nothing. (Spoiler Alert: It’s just the right thing …
Posted on by Janeen Ellsworth
Utility companies face an unprecedented economic situation with COVID-19. Record numbers of jobless customers won’t be able pay their monthly bills, which means utilities need to get proactive. Luckily, putting …