2025 was a year defined by rapid change. Economic pressures, rising customer expectations, and accelerated digital transformation pushed organizations across industries to rethink how they connect with the people they …
At BlastPoint, our mission is to help you unlock the full potential of your data — and we’re always refining the platform to make that easier, faster, and more transparent. …
At BlastPoint, we’ve launched a new tradition: a biweekly Lunch & Learn where anyone on the team can share something exciting they’ve been working on. It could be a BlastPoint …
In our Thought Leadership series, we explore how AI is reshaping the business landscape and how decision-makers can adopt it responsibly, strategically, and with eyes wide open. In our first …
Hiring a data scientist sounds like the next logical step, right? After all, if your organization is trying to become more data-driven, wouldn’t bringing in an expert be the smartest …
We’re thrilled to share the preview of Campaigns, our flagship feature that lets you track how your Segments evolve over time with defined Goals. Campaigns now include Campaign Automations (launching …
To begin, assess how your utility’s ROI measures up against BlastPoint’s benchmarks. If your performance falls short of these standards, this blog offers valuable insights on enhancing energy efficiency program …
In the realm of customer intelligence, income data is a crucial element that can transform service delivery across industries. It enables personalized services, targeted marketing, and efficient resource allocation, but …
My first chat with an Large Language Model is forever etched into my memory. It was a shock, because just a few years earlier in 2016 when I graduated from …
The Enterprise Analytics Maturity Curve Before diving into specific AI strategies, it’s essential to understand the enterprise analytics maturity curve and how it guides your journey from basic analytics to …