Different organizations are at different stages in their data maturity journeys. Many organizations, especially those in highly regulated industries – such as utilities, banking, and health care providers – sit …
At BlastPoint, our technology is results-driven, meaning our partners’ strategic objectives are at the core of the customer intelligence we deliver. To make that happen, our team does the heavy …
Collection departments historically experience an ebb and flow throughout the year. Pre-pandemic, these departments could prepare for oncoming seasonal spikes – and typically that meant hiring third-party agencies to manage …
While customer intelligence platforms are often marketed to non-technical business users, data teams at BlastPoint’s partner companies have made us very aware of why they, too, find a lot of …
CSAT scores are likely to take a hit this summer as utilities brace for hotter temperatures, droughts, and wild weather across the country. And, let’s not forget about inflation causing …
Creating a customer experience strategy is a new-ish concept. “Customer Experience” was actually coined in 1994 by Lewis Carbone with the focus on in-store or person-to-person interactions only. Today, however, …
As utilities begin the new year, they face the critical challenges of boosting customer satisfaction scores, growing sustainability programs, and ensuring energy equity. Customer intelligence provides the data-driven insights necessary …
Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the …
Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …
BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses …