Engaging Local Communities to Embrace EVs
According to the Office of Energy Efficiency & Renewable Energy, by 2030, no matter where your home is located – remote, rural, or urban – you will have greater access …
Credit Unions: Identify & Engage Younger Members with Customer Intelligence
Let’s begin with a quick reminder of the advantages credit unions have over big banks when it comes to customers. CUs are member-owned, not-for-profit organizations with member-focused missions. Membership includes …
Take the Guesswork Out of Customer Satisfaction Scores (CSAT) with Automated, Data-Driven Scoring
Every year since 1994, the American Customer Survey Index, or ACSI, has compiled customer satisfaction data and published benchmarks for major industries. Recently, they added 2021 data to their Benchmarks …
BlastPoint’s EV Model Predicts Emerging Adoption Hotspots Across the US
Thanks to BlastPoint’s proprietary AI-powered algorithms, we’ve identified three key stages of EV readiness at the Census Tract level across the country. In our new report, the 2022 EV Adoption …
Get Renters Engaged in Energy Efficiency to Improve Customer Experience
The new BlastPoint-sponsored Smart Energy Consumer Collaborative report, Understanding the Needs and Wants of Renters, shines a spotlight on this key customer demographic. The report reveals that renters care more …
Three Essential Ingredients for Personalized Customer Experiences
Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks …
Using Data to Make Your Customer Experience Budget More Efficient
Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …
Don’t Let “Data Shame” Hold You Back
BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, …
New Case Study: Duquesne Light Co. Utilizes BlastPoint to Increase Low Income Campaign Engagement
BlastPoint’s AI-powered customer intelligence helped DLC effectively engage lower-income customers in energy assistance campaigns and surpass industry benchmarks by as much as 670%. During the pandemic, it has been crucial …
The ROI of Customer Intelligence
Many industries have acknowledged the general value of increasing their customer focus. Yet some organizations struggle to calculate the actual impact of customer intelligence on ROI. This can hold them …