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Blog

Personas

Building Customer Personas: How Utility Personas Drive Smarter Engagement

Posted on by Yumi Yabe

Utilities are under pressure like never before: affordability crises, rising customer expectations, and the urgent push toward decarbonization. Yet many still rely on outdated demographic segmentation or siloed initiatives that …

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White paper: Call center call volume

Utility Call Center Optimization: How to Reduce Costs and Improve Customer Satisfaction

Posted on by Yumi Yabe

Utility call centers are under more pressure than ever. Customers want fast answers, agents are overwhelmed with high call volumes, and operational costs keep rising. For many utilities, managing the …

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upskilling value

Unlocking Upskilling Value: What Your Team Gains When You Don’t Hire a Data Scientist

Posted on by Yumi Yabe

Hiring a data scientist sounds like the next logical step, right? After all, if your organization is trying to become more data-driven, wouldn’t bringing in an expert be the smartest …

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Reboarding for Utilities

Reboarding for Utilities: A Smarter Way to Re-Engage Customers

Posted on by Yumi Yabe

Utilities have long prioritized onboarding—ensuring that customers get connected, understand their billing cycles, and know how to contact support. But what happens after that initial connection? Too often, the answer …

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From 2024 to 2025: Navigating the Future of Business Innovation

2024 Highlights, Challenges, and AI Trends Defining 2025

Posted on by Yumi Yabe

2024 has been a year of rapid transformation in customer engagement, driven by advancements in AI, data analytics, and evolving consumer expectations. As we look back on the milestones and …

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Utilities' benchmarks

Discover Key Industry Benchmarks: Where Does Your Utility Stand?

Posted on by Yumi Yabe

Average Enrollment: Only 20-30% of utility customers are enrolled in paperless billing, meaning most customers still receive printed bills by mail. Retention Success: Paperless billing programs have a 90% year-over-year …

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Call Center Volume Blog 2

Maximize Utility Savings: Reducing Call Center Volume with BlastPoint’s Advanced Customer Insights

Posted on by Yumi Yabe

The average cost per call in utility call centers ranges from $5.50 to $12 according to our utility partners, encompassing various expenses such as agent wages, infrastructure maintenance, and training. …

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call center call reduction

Optimizing Call Center Efficiency with AI: Reducing Customer Center Call Volumes and Costs

Posted on by Yumi Yabe

Managing call center operations comes with significant financial implications. A BlastPoint utility partner found, the average cost per phone call to a call center is $11, while the cost per …

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Big Data and Small Data

Decoding Data Dilemmas: Choosing Between Big Data and Small Data Strategies

Posted on by Yumi Yabe

Big Data analysis involves processing vast amounts of diverse information to reveal comprehensive insights. This approach is ideal for complex analyses requiring a broad view of market dynamics, consumer behaviors, …

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Energy Program Engagement banner

BlastPoint Energizing Success: Solutions for Inclusive Energy Program Engagement

Posted on by Blastpoint

Utility distributors face the challenge of engaging customers with lower income levels, ensuring access to essential energy services. According to the American Council for an Energy Efficient Economy, research determined …

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