At BlastPoint, we’re continuing to expand the depth, transparency, and analytical power of the platform. This latest round of updates introduces powerful historical insight tools, enhanced mapping capabilities, smarter search, and the beginnings of a centralized AI experience.
Here’s what’s new:
1. Audience & Segment History: Unlock the Past to Power the Future
For customers who have opted in to data retention, you now have access to Audience and Segment History tabs directly in the Platform.
You can:
- Download past Audience Snapshots
- Apply your current Segment Rules retroactively to historical data — even for time periods before the Segment was created
- Analyze performance and behavior changes over time
We’ve backfilled monthly snapshots:
- For longstanding customers — back to January 2025
- For customers who joined in 2025 — back to Day 1
Going forward, new snapshots are created automatically during each data refresh.
This marks the beginning of a broader suite of tools focused on marketing attribution, cohort analysis, and longitudinal insight — giving you the ability to understand not just who your audience is, but how it evolves.
2. Map Datasets: Bring More Context to Your Geography
Maps continue to grow in power and flexibility.
Customers can now request the addition of custom geospatial datasets to their maps — including:
- Points
- Lines
- Polygons
We’ve already seen customers use this feature to highlight key locations, operational territories, and important regional context directly within their geographic analysis.
3. AI Modules: A Centralized Hub for AI Analysis
Your AI Modules now live in a centralized location within the Platform.
This update lays the groundwork for a unified home for BlastPoint AI-powered analysis — making it easier to access, manage, and build on your AI insights in one consistent experience.
This is just the beginning of a broader vision: a central hub where your AI-driven discoveries, models, and recommendations come together seamlessly.
4. Smarter Attribute Searching: Find What You Need, Faster
Searching for Attributes just got significantly better.
Our improved search algorithm now surfaces the most relevant results at the very top, helping you locate the right Attribute quickly — even in large datasets.
Pro tip:
All three-word Attribute names can now also be found using their three-letter acronym. Try searching the acronym of your most-used Attributes and see the difference.
It’s a small improvement with a big impact on everyday efficiency.
Built for Deeper Insight
From historical audience snapshots and enhanced mapping capabilities to smarter search and a growing AI hub, these updates are designed to give you greater control, clearer visibility, and more powerful analysis tools.
We’re not just adding features — we’re building the foundation for deeper attribution, richer geographic context, and more intelligent decision-making across the platform.
Ready to explore what’s new?
Our team is here to help you put these enhancements to work. Schedule a demo today!
