May Credit Union Spotlight: Recognizing Our MVP
Each month, we celebrate a standout credit union leader who is transforming member engagement through the use of data-driven strategies. For our May Credit Union Spotlight, we’re proud to recognize Andrea from Expree Credit Union for her thoughtful approach to member segmentation and her vision for personalized marketing campaigns using the BlastPoint platform. We asked […]
Reboarding for Utilities: A Smarter Way to Re-Engage Customers
Utilities have long prioritized onboarding—ensuring that customers get connected, understand their billing cycles, and know how to contact support. But what happens after that initial connection? Too often, the answer is: not much. In today’s dynamic energy landscape, where the push for energy efficiency, affordability programs, and smart technologies is stronger than ever, utilities need […]
Turning Data into Member Growth: Why Credit Unions Can’t Wait on AI
Artificial intelligence (AI) is no longer a futuristic concept—it’s a real, practical solution helping credit unions and community banks thrive in a competitive and rapidly changing financial landscape. As larger banks and fintech companies race ahead with big data and AI-driven personalization, credit unions are under growing pressure to deliver the same high-quality, digital-first experiences—but […]
AI Reshapes Loan Decisioning for Credit Unions Ready to Lead
Artificial Intelligence is no longer just a buzzword—it’s a strategic asset that credit unions can no longer afford to ignore. While big banks and fintechs have been early adopters, credit unions are now tapping into the power of AI to make smarter lending decisions, uncover underserved markets, and better meet the evolving needs of their […]
Young Professionals: A Strategic Growth Opportunity for Credit Unions
In an increasingly competitive financial services landscape, one demographic stands out as a critical growth opportunity: young professionals. These individuals—defined as college-educated and aged 44 or under—are at the beginning of their financial journeys and are actively seeking trusted partners to guide them through life’s key financial milestones. For credit unions, the moment to engage […]
March Utility Spotlight: AI-Driven Program Growth & Engagement Insights
Each month, we recognize outstanding utility professionals who leverage BlastPoint’s platform to enhance customer engagement, track program growth, and optimize marketing strategies. This month, we surveyed several of our utility customers about program growth and building engagement for our Spotlight MVP feature! To gain a deeper understanding of how our utility customers are using BlastPoint’s […]
March Credit Union Spotlight: Recognizing Our MVP
Each month, we recognize a standout leader who leverages BlastPoint’s platform to drive exceptional member engagement, enhance member experience, and make data-driven marketing decisions. This month, we’re excited to feature Steven Reed from P1FCU as our March Credit Union Spotlight MVP! To gain deeper insights into how Steven and his team are utilizing BlastPoint’s platform, […]
February Utility Spotlight: Recognizing Our MVP
Each month, we take a moment to recognize a standout team or individual who has leveraged BlastPoint’s platform to drive meaningful engagement, enhance customer experiences, and optimize their marketing efforts. This month, we are thrilled to highlight Morgan Kriley, Customer Experience Associate at Duquesne Light Company (DLC), as our February MVP. Morgan has demonstrated outstanding […]
How Financial Institutions Can Gain a Competitive Edge with External Data
In an era where data fuels business decisions, financial institutions—especially credit unions and banks—need more than just internal member information to stay ahead. The landscape is shifting rapidly, with new customer expectations, market changes, and competitive pressures shaping the future of banking. The key to thriving in this evolving environment? Leveraging external data sources to […]
The Future of Energy Assistance: Leveraging Technology to Maximize Impact
Energy costs are a significant concern for many households across the United States, with a substantial number of families dedicating a large portion of their income to utility bills. This financial strain, known as energy burden, disproportionately affects low-income and marginalized communities. To alleviate this burden, various energy assistance programs have been established, including the […]