March Credit Union Spotlight: Recognizing Our MVP
Each month, we recognize a standout leader who leverages BlastPoint’s platform to drive exceptional member engagement, enhance member experience, and make data-driven marketing decisions. This month, we’re excited to feature Steven Reed from P1FCU as our March Credit Union Spotlight MVP! To gain deeper insights into how Steven and his team are utilizing BlastPoint’s platform, […]
February Utility Spotlight: Recognizing Our MVP
Each month, we take a moment to recognize a standout team or individual who has leveraged BlastPoint’s platform to drive meaningful engagement, enhance customer experiences, and optimize their marketing efforts. This month, we are thrilled to highlight Morgan Kriley, Customer Experience Associate at Duquesne Light Company (DLC), as our February MVP. Morgan has demonstrated outstanding […]
How Financial Institutions Can Gain a Competitive Edge with External Data
In an era where data fuels business decisions, financial institutions—especially credit unions and banks—need more than just internal member information to stay ahead. The landscape is shifting rapidly, with new customer expectations, market changes, and competitive pressures shaping the future of banking. The key to thriving in this evolving environment? Leveraging external data sources to […]
The Future of Energy Assistance: Leveraging Technology to Maximize Impact
Energy costs are a significant concern for many households across the United States, with a substantial number of families dedicating a large portion of their income to utility bills. This financial strain, known as energy burden, disproportionately affects low-income and marginalized communities. To alleviate this burden, various energy assistance programs have been established, including the […]
The Crucial Link: How Energy Burden and Engagement Impact Customer Satisfaction
Energy burden, the percentage of household income spent on energy costs, is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy burden disproportionately affects low-income households, leading to difficult trade-offs between energy bills and essential needs like food, healthcare, and education. For utility companies, addressing energy […]
2024 Highlights, Challenges, and AI Trends Defining 2025
2024 has been a year of rapid transformation in customer engagement, driven by advancements in AI, data analytics, and evolving consumer expectations. As we look back on the milestones and challenges of this year, we also peer into the future, predicting the trends that will define 2025. Highlights from 2024 AI-Powered Personalization Took Center Stage […]
Discover Key Industry Benchmarks: Where Does Your Utility Stand?
Understanding how your utility measures up against industry benchmarks is essential for enhancing operations, improving customer satisfaction, and driving growth. Here’s a sneak peek at some key performance metrics: Key Highlights from the Industry Benchmarks Paperless Billing Programs Call Center Metrics Collections Performance Curious to See the Full Benchmark Report? These highlights are just the […]
Accelerate Liquidity: Top Deposit-Growth Strategies for Credit Unions Driving 17% Gains
Credit unions face growing challenges in maintaining and increasing deposits, especially during economic shifts that impact member behavior and financial confidence. A strong liquidity position is essential for these institutions to continue offering competitive rates, expanding loan portfolios, and fostering trust among members. To stay ahead, credit unions need innovative, data-driven strategies that drive deposit […]
Discover Key Industry Benchmarks: Where Does Your Credit Union Stand?
Ever wondered how your credit union compares to industry peers? Understanding key performance benchmarks is essential for strategic planning and growth. Here’s a preview of some important metrics for credit unions: Key Highlights from the Industry Benchmarks Member Churn Insights Digital Engagement Loan Trends Paperless Billing Want to See the Full Industry Benchmark Report? These […]
Understanding Customer Motivations: The Key to Effective Energy Efficiency Campaigns and strategies of achieving 18.9% enrollment
As the energy efficiency sector continues to change, utilities encounter the dual challenge of effectively promoting their programs while also ensuring that these initiatives genuinely connect with customers. To foster meaningful participation and achieve targeted results, it is essential to grasp the underlying motivations of customers. By exploring the psychological elements that drive decision-making, utilities […]