Questline Digital & BlastPoint Discuss Data Privacy and Personalization
Today’s energy customers expect more when it comes to data privacy and personalization from their utility. In our experience, delivering personalized messaging through the right channels at the right time are key components to surpassing customer expectations. BlastPoint sat with our friends at Questline Digital to discuss how objective-driven data analysis can help build personalized […]
‘Messy’ Data? Don’t Worry! We’ve Seen Worse.
Your internal data doesn’t need to be in pristine condition to be useful. BlastPoint’s processes and technology were developed to accelerate your industry’s data onboarding needs. That includes cleaning up your internal ‘messy’ data. We do the dirty work so you can focus on getting results. Different organizations are at different stages in their data […]
The Cost of AI-powered Customer Intelligence? It’s Surprisingly Affordable.
We’ve noticed that business leaders across industries share a similar belief when it comes to AI. That in order to harness the power of 360-degree customer views, activate customer insights, launch powerful customer programs and manage data with ease…it must be expensive, right? At BlastPoint, we want to help companies – of all sizes – […]
Spotlight Series: Building a Data Analytics Practice
Utilities have long relied on their experience and intuitions when making business decisions. However, data analytics is shaking up the industry. For one distribution electric cooperative, what started with a catalyst has led to a data-driven culture, across the organization, where teams rely on metrics to move KPIs and surpass goals. Rappahannock Electric Cooperative (REC) […]
Using Data to Understand EV Demand Suppression
At BlastPoint, we’ve been using AI to predict EV adoption closely throughout the country. Unsurprisingly, suburban homeowners with garages lead national EV sales. As federal money becomes more available, public and private sector businesses have an opportunity to drive demand by making EV charging more accessible to households without private charging. Purchasing a battery electric […]
Five Reasons to Measure CSAT Daily
Imagine receiving a 100% response rate to your customer satisfaction surveys. How would that impact your business decisions and daily operations? With BlastPoint’s AI-driven CSAT scoring tools, you can operationalize insights that impact your customer’s experience and increase not only their overall satisfaction but your bottom line as well. Measuring CSAT is difficult. For decades […]
Three Essential Datasets to Analyze for CSAT Measurement
For utilities, CSAT scores can equate to profits. In a study conducted by Fettig/Whirlpool Fellow at Kelley, they found that for the average utility, a one-unit point increase on the ACSI index, “decreases operating costs by $29 million overall, through lowering customer service, distribution, and selling and general administrative costs” per year. CSAT metrics allow […]
Predicting Future Delinquencies with Data
Businesses have few options when it comes to collecting payments on delinquent accounts. One, send notices. Two, make phone calls. Three, send the account to a third-party collection agency. Or, four, cease account activity until the customer pays. These options lead to an increase in operating costs and strain on customer relationships. However, BlastPoint’s innovative […]
Reduce Call Center Demand and Increase Customer Satisfaction with Data
Call centers are a fundamental component of customer service teams across business sectors. For customers, these teams represent the voice of your business – helping them navigate solutions to their questions, concerns, or problems. Additionally, these teams play a key role in helping your business quantify customer satisfaction. With the help of BlastPoint’s AI-powered technology, […]
Engage Income-Eligible Customers and Increase CAP Enrollment with Data
Utilities are utilizing BlastPoint’s powerful household-level predictive insights to enroll more customers in assistance programs to help mitigate loss and make the most of opportunities to grow revenue. The Census Bureau reported that after the start of the pandemic over 37 million US citizens were living below the poverty line. Currently, according to NEADA, more […]