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Blog

Personas

Building Customer Personas: How Utility Personas Drive Smarter Engagement

Posted on by Yumi Yabe

Utilities are under pressure like never before: affordability crises, rising customer expectations, and the urgent push toward decarbonization. Yet many still rely on outdated demographic segmentation or siloed initiatives that …

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White paper: Call center call volume

Utility Call Center Optimization: How to Reduce Costs and Improve Customer Satisfaction

Posted on by Yumi Yabe

Utility call centers are under more pressure than ever. Customers want fast answers, agents are overwhelmed with high call volumes, and operational costs keep rising. For many utilities, managing the …

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Growing Member Lifetime Value

From Indirect to Irreplaceable: Growing Lifetime Value of Auto Loan Members

Posted on by Yumi Yabe

Most credit unions acquire new members through indirect lending but far too many of those relationships end at the loan. That’s a missed opportunity. Indirect auto loans are a vital …

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White paper: Prevent first time delinquency

How AI Is Helping Utilities and Credit Unions Prevent First-Time Delinquency

Posted on by Yumi Yabe

First-time delinquency is one of the fastest-growing challenges facing both utilities and credit unions today. Customers and members who have always paid on time are suddenly falling behind, often going …

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upskilling value

Unlocking Upskilling Value: What Your Team Gains When You Don’t Hire a Data Scientist

Posted on by Yumi Yabe

Hiring a data scientist sounds like the next logical step, right? After all, if your organization is trying to become more data-driven, wouldn’t bringing in an expert be the smartest …

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Member Acquisition Toolkit

Smart Growth for Credit Unions: Why BlastPoint’s Member Acquisition Toolkit Changes the Game

Posted on by Yumi Yabe

Credit unions today face a complex challenge: drive meaningful member growth while staying grounded in their mission to serve communities with trust and care. But as the financial landscape shifts, …

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May Credit Union Spotlight_Andrea Giusti

May Credit Union Spotlight: Recognizing Our MVP

Posted on by Yumi Yabe

Each month, we celebrate a standout credit union leader who is transforming member engagement through the use of data-driven strategies. For our May Credit Union Spotlight, we’re proud to recognize …

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Reboarding for Utilities

Reboarding for Utilities: A Smarter Way to Re-Engage Customers

Posted on by Yumi Yabe

Utilities have long prioritized onboarding—ensuring that customers get connected, understand their billing cycles, and know how to contact support. But what happens after that initial connection? Too often, the answer …

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AI and Data Governance

Turning Data into Member Growth: Why Credit Unions Can’t Wait on AI

Posted on by Yumi Yabe

Artificial intelligence (AI) is no longer a futuristic concept—it’s a real, practical solution helping credit unions and community banks thrive in a competitive and rapidly changing financial landscape. As larger …

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AI Reshapes Loan Decisioning

AI Reshapes Loan Decisioning for Credit Unions Ready to Lead

Posted on by Yumi Yabe

In this post, we explore how AI is changing the landscape of credit union lending—not just by automating processes, but by enabling deeper understanding, better targeting, and more inclusive growth. …

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