BlastPoint Thought Leadership Series – Building Your AI Toolbox: A Pragmatic Approach to AI for Business
BlastPoint Thought Leadership Series Welcome to the BlastPoint Thought Leadership Series! This is where we dive deep into big ideas, emerging trends, and industry insights straight from the experts at BlastPoint. Each quarter, we sit down with a leader from a different department to hear their take on what’s shaping the future of AI, data […]
Using Data to Make Your Customer Experience Budget More Efficient
Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of Product, to talk about how we are helping companies use data-driven customer intelligence in ways that have, until now, been reserved for the largest organizations. […]
Don’t Let “Data Shame” Hold You Back
BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, BlastPoint’s Co-Founder and CTO, to get his views on “data shame,” and how it can be both mitigated and overcome to get you on the […]
New Case Study: Duquesne Light Co. Utilizes BlastPoint to Increase Low Income Campaign Engagement
BlastPoint’s AI-powered customer intelligence helped DLC effectively engage lower-income customers in energy assistance campaigns and surpass industry benchmarks by as much as 670%. During the pandemic, it has been crucial for utilities to engage lower-income customers effectively, as this customer segment has been disproportionately affected by Covid-19. Getting eligible customers enrolled in assistance programs has […]
2021 Electric Vehicle Sales & Infrastructure Progress: Updated Report Available
Our latest EV Outlook Report includes new data on electric vehicle sales and infrastructure expansion as we approach the halfway mark of 2021. Download it for free now!
Energy Efficiency Solutions With A.I. Superpowers, For Utilities
One way utilities can meet regulatory and environmental goals is by optimizing their energy efficiency programs. But how? Easily and efficiently, using BlastPoint’s data-driven customer intelligence platform. Create a personalized customer experience at scale, hit energy efficiency benchmarks, increase customer satisfaction and more, with A.I. for energy efficiency. Learn more! Utilities are looking for ways […]
EV Readiness, Part 3: Roadblocked EV Buyers
People who are not actively pursuing electric vehicle adoption but may be open to it sometime in the future are what we’re calling Roadblocked EV Buyers. Learn about their demographic, lifestyle and consumer traits in Part 3 of our series on EV Readiness. Understanding what makes this group tick should help you begin to break […]
EV Readiness, Part 2: Emerging EV Buyers
People who are curious about electric vehicle ownership and expressing mild interest in buying one eventually are Emerging EV Buyers. They share certain demographic, lifestyle and consumer traits that we’re sharing today, in Part 2 of our 3-part series on EV Readiness. Drive EV adoption in your region by targeting Emerging EV Buyers now, with […]
EV Readiness, Part 1: Customers Who Are Ready To Buy
People who are ready to buy an electric vehicle share certain demographic, lifestyle and consumer traits. Drive EV adoption in your region by targeting them now. In the first of this 3-part series on EV Readiness, we show you how. Learn what distinguishes them from Emerging and Roadblocked customers, where to find them and how […]
What Texas Electricity Customers Want
February’s ice storms cut off power and water to millions of Texans and caused 111 deaths. In a state that values free markets, competition and energy choice, those affected by the disaster may be considering switching utility companies. What might they be looking for in a new service provider? Texas is known for a lot […]