BlastPoint Transforms Utilities Through Data

In a finite market, every campaign must count toward our climate goals. BlastPoint transformed our approach by replacing legacy ‘spray-and-pray’ methods with surgical lookalike modeling. The impact was immediate: a single push drove an 8% lift in clean energy enrollment and a 46% spike in grid-interactive device adoption, shattering a long-standing growth plateau. By automating our intelligence, BlastPoint allows us to scale our community’s resilience and meet our decarbonization targets at a record-breaking pace.

Utility customers are notoriously hard to engage, and shifting federal funding only adds to that uncertainty. BlastPoint has been the catalyst for moving our entire organization toward a customer-centric mindset. Their insights allow us to train our teams to ‘speak to their neighbors’ with data-backed empathy, ensuring every touchpoint—from the call center to the C-suite—is aligned on the same mission. BlastPoint doesn’t just provide data; it provides the narrative and visuals we need to win over senior leadership and execute a unified strategy for our most vulnerable segments.

With BlastPoint, we moved from reactive outreach to surgical precision, doubling assistance program engagement while achieving a 15% lift in E-billing adoption. These efficiencies allowed us to simultaneously lead on innovation, resulting in a 98% increase in EV program enrollment in just six months. BlastPoint has effectively cloned the output of a massive data science organization, providing our various teams with the strategic velocity we need to meet our most critical goals without increasing internal headcount.

Modernizing our customer billing experience was a strategic priority, but rising mailing costs and legacy perceptions of self-service tools were significant hurdles. BlastPoint allowed us to move beyond broad outreach by identifying high-propensity households with surgical accuracy. The results were immediate: we achieved a 5.6% average enrollment lift across our digital and budget billing programs within months. This shift hasn’t just unlocked a path to significant annual operational savings; it has fundamentally stabilized our cash flow and allowed us to scale our self-service offerings without increasing our internal resource requirements.

Traditionally, our teams were bogged down by manual data cleaning and underutilized tools. BlastPoint provided the centralized engine we needed to automate our intelligence. In our first major push, we reduced marketing costs per acquisition by 83% and achieved a 22x conversion rate compared to our legacy methods. It has fundamentally changed our team’s velocity and how we prioritize our growth spend.

“I feel like I shouldn’t be able to do this so easily. It feels almost like oh wait, did I get access to a door that I’m not actually supposed to go through. This feels great!”

“Not only is BlastPoint great for making marketing lists, but it’s also a way to gather data that you did not previously have access to and create a much more comprehensive approach to marketing to your various types of members.”

“We’re extremely satisfied with BlastPoint. I couldn’t be happier with how things have gone and are going.”