BlastPoint Transforms Utilities Through Data

“In a finite market, every campaign must count toward our climate goals. BlastPoint transformed our approach by replacing legacy ‘spray-and-pray’ methods with surgical lookalike modeling. The impact was immediate: a single push drove an 8% lift in clean energy enrollment and a 46% spike in grid-interactive device adoption, shattering a long-standing growth plateau. By automating our intelligence, BlastPoint allows us to scale our community’s resilience and meet our decarbonization targets at a record-breaking pace.”

“Utility customers are notoriously hard to engage, and shifting federal funding only adds to that uncertainty. BlastPoint has been the catalyst for moving our entire organization toward a customer-centric mindset. Their insights allow us to train our teams to ‘speak to their neighbors’ with data-backed empathy, ensuring every touchpoint—from the call center to the C-suite—is aligned on the same mission. BlastPoint doesn’t just provide data; it provides the narrative and visuals we need to win over senior leadership and execute a unified strategy for our most vulnerable segments.”

“With BlastPoint, we moved from reactive outreach to surgical precision, doubling assistance program engagement while achieving a 15% lift in E-billing adoption. These efficiencies allowed us to simultaneously lead on innovation, resulting in a 98% increase in EV program enrollment in just six months. BlastPoint has effectively cloned the output of a massive data science organization, providing our various teams with the strategic velocity we need to meet our most critical goals without increasing internal headcount.”

“Modernizing our customer billing experience was a strategic priority, but rising mailing costs and legacy perceptions of self-service tools were significant hurdles. BlastPoint allowed us to move beyond broad outreach by identifying high-propensity households with surgical accuracy. The results were immediate: we achieved a 5.6% average enrollment lift across our digital and budget billing programs within months. This shift hasn’t just unlocked a path to significant annual operational savings; it has fundamentally stabilized our cash flow and allowed us to scale our self-service offerings without increasing our internal resource requirements.”

“We’re extremely satisfied with BlastPoint. I couldn’t be happier with how things have gone and are going.”