AEP Drives Customer Engagement with New Digital Assistant
American Electric Power's CX Team utilized BlastPoint's customer intelligence to target customers most likely to benefit from the new digital assistant. Based on AI-powered, data-driven insights, they created social media campaigns that surpassed customer services CTR benchmarks by 30% and converted thousands of customers.
Duquesne Light Co. increases engagement with assistance program campaigns up to 650%
DLC, an electric utility serving western Pennsylvania, utilized BlastPoint to quickly target the customers most likely to need assistance programs. Adopting BlastPoint resulted in email engagement up to 9 percentage points above industry benchmarks and web page views that more than doubled.
ATCO Identifies Commercial Partners to Expand EV Charging Infrastructure
ATCO, an energy provider in Alberta, Canada, wanted to get ahead of the EV adoption curve and identify the best commercial partners for growing public and private charging infrastructure. BlastPoint segmented potential partners into data-driven commercial personas, enabling ATCO to target businesses within their territory most likely to adopt. The result: an effective, streamlined approach to expanding EV infrastructure that a small customer engagement team can easily handle.
Mid-Atlantic Natural Gas Utility Generates a 47% Full Payment Rate from Overdue Customer Accounts
The large, Mid-Atlantic gas company used BlastPoint's Customer Balance Risk Zones during COVID-19 to accurately discover, target and engage 4K Payment Plan customers who had historically paid on time but, during the pandemic, fell behind on their payments. With the right messaging and through the appropriate channels, the gas company successfully prompted nearly HALF of the targeted customers to pay off their overdue balances in full, allowing the company to recoup thousands of dollars in lost revenue and keep those customers connected to power.
Mid-Atlantic Natural Gas Utility Boosts CAP Enrollment & Recoups Lost Revenue
BlastPoint's data-backed insights helped the large natural gas utility identify and engage low-income customers who were most likely to enroll in CAP during COVID-19. With BlastPoint’s propensity scores and predictive personas, the utility sent a single email to promote the CAP program to 6K customers; 1,200 (20% of recipients) quickly enrolled, effectively ensuring the company would receive timely payments despite the prolonged economic downturn. With fewer service terminations, lower call center demands and higher customer satisfaction, the gas company is now actively engaging more customers, saving precious money, time and personnel resources.
Peoples Natural Gas Identifies New Customers & Increases Revenue
With federal regulations limiting how gas utility companies can grow revenue, Peoples Natural Gas needed to expand their territory or convert users of other heating sources like wood fire, electric and propane into natural gas consumers in order to stay competitive. Find out how PNG used BlastPoint’s scoring algorithms and behavioral insight tools to locate and reach potential customers who were most likely to convert, and learn how they discovered untapped portions of their territory where new pipelines could be laid for future expansion.
North Eastern Gas Utility Quickly & Effectively Increases Enrollment in Paperless Billing Program
With 700K customers across the Eastern U.S. and Mid-Atlantic regions, this gas utility company needed to reduce the amount it was spending, as well as the amount of paper it was using, on standard billing practices done through the mail. Find out how this utility company used BlastPoint’s data-driven personas to save money and reduce their carbon footprint by finding, engaging, and successfully enrolling a wide swath of customers into electronic billing programs.