Case Studies

Stay updated with the latest trends, insights, and success stories from the BlastPoint team and our clients.

Identify Commercial Partners to Expand EV Charging Infrastructure

ATCO used BlastPoint to identify 220K likely commercial partners for EV charging expansion in northern Canada.

AI Turns Indirect Customers Active

BlastPoint helped a regional bank gain $230K in new deposits and increase engagement by 80% over competitors.

4% Account Growth Drives $26M in New Business

A Midwest bank grew accounts 4%, adding $26M in deposits and loans with BlastPoint’s insights.

Find New Customers with BlastPoint’s Platform

A major utility used BlastPoint to find high-conversion customers across three states, gaining 61% more leads.

Payment Recovery During COVID-19

A Mid-Atlantic gas utility recovered 47% of overdue payments during COVID-19 using BlastPoint, recouping lost revenue.

AI-Driven Analytics Boost LMI Engagement

Credit unions and CDFIs use AI to increase LMI engagement by 271%, improving outreach and inclusion.

Turning Indirect Members into Deposit Growth

A regional credit union boosted engagement 80%, reached 36% of indirect members, and gained $230K in new deposits with targeted strategies.

Smarter Targeting Drives Engagement Up, Costs Down

A Northeast credit union boosted engagement 92% and cut email costs 70% with BlastPoint.

Midwest Credit Union Doubles Industry Growth

A Midwest credit union grew membership 4%, adding $16M in deposits and $10M in loans with BlastPoint’s targeted outreach.

Data-Driven Growth for P1FCU Checking Accounts

P1FCU used BlastPoint to target key demographics for their Checking Account, projecting $117K–$447K in revenue and strong ROI.

Discover New Commercial & Residential Customers

Peoples Natural Gas used BlastPoint to identify and reach 61% more leads likely to convert across three states.

Effective LMI Targeting Boosts Customer Response

A Southeast utility targeted 30,000 LMI customers with BlastPoint, achieving 25%+ engagement in 2 weeks.

Helping Low-Income Customers with Data-Driven Outreach

DLC used BlastPoint to boost low-income customer engagement in assistance campaigns by over 300% above benchmarks.

Payment Recovery During COVID-19

A Mid-Atlantic gas utility recovered 47% of overdue payments during COVID-19 using BlastPoint, recouping lost revenue.

Re-engaging At-Risk Customers

A leading utility used BlastPoint’s platform to secure $230K in new enrollments and boost engagement 36% among at-risk customers, improving retention.

Boosting Weatherization Engagement & Cutting Costs

A Northeast utility used BlastPoint to target 140K customers for its Weatherization Program, achieving a 51% open rate and saving $175K in campaign costs.

Increase E-billing Enrollment

A North Carolina utility used BlastPoint to raise paperless billing enrollment 52%, saving $750K by mid-2024.

Increase Click Through Rates and Reduce Campaign Costs

A Northeast utility used BlastPoint to boost HEA participation—raising CTRs 92% and cutting email costs 70%.

Boosting E-billing Program
Adoption

Boosting E-billing Program Adoption with Advanced Analytics and Customer Segmentation

Boost Customer Assistance Program Enrollment

BlastPoint helped a gas utility engage income-eligible customers during COVID-19, with 20% enrolling quickly to ensure timely payments.

Increase PaperlessBilling Enrollment

A Mid-Atlantic gas utility used BlastPoint to triple ROI in one quarter by boosting paperless billing enrollment.

AEP Drives Customer Engagement by Launching New Digital Assistant

AEP used BlastPoint to launch a digital assistant, achieving 30% higher CTRs than industry benchmarks in under 2 months.

Increase Enrollment in EV Programs

A Mid-Atlantic utility used BlastPoint to increase EV rebate signups by 55% and variable rate enrollments by 98% with one campaign.

Transforming Energy Efficiency with Data-Driven Strategies

A western PA utility used BlastPoint to drive 4x more purchases and 2x more appliance recycling.

Grow Customer Engagement with Energy Efficiency Programs

An electric utility in western PA used BlastPoint to drive 16% more enrollments and 3x engagement for energy efficiency programs.

Case Studies

Identify Commercial Partners to Expand EV Charging Infrastructure

AI Turns Indirect Customers Active

4% Account Growth Drives $26M in New Business

Find New Customers with BlastPoint’s Platform

Payment Recovery During COVID-19

AI-Driven Analytics Boost LMI Engagement

Turning Indirect Members into Deposit Growth

Smarter Targeting Drives Engagement Up, Costs Down

Midwest Credit Union Doubles Industry Growth

Data-Driven Growth for P1FCU Checking Accounts

Discover New Commercial & Residential Customers

Effective LMI Targeting Boosts Customer Response

Helping Low-Income Customers with Data-Driven Outreach

Payment Recovery During COVID-19

Re-engaging At-Risk Customers

Boosting Weatherization Engagement & Cutting Costs

Increase E-billing Enrollment

Increase Click Through Rates and Reduce Campaign Costs

Boosting E-billing ProgramAdoption

Boost Customer Assistance Program Enrollment

Increase PaperlessBilling Enrollment

AEP Drives Customer Engagement by Launching New Digital Assistant

Increase Enrollment in EV Programs

Transforming Energy Efficiency with Data-Driven Strategies

Grow Customer Engagement with Energy Efficiency Programs

Boosting E-billing Program
Adoption