Do Brand Collaborations Really Work?
Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in …
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Book Review: “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy” by Cathy O’Neil
One overarching theme of Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” is that our society punishes poverty. Driven by unfair algorithms, O’Neil argues, …
AI Company Book Club: Using Data for the Common Good
When Cathy O’Neil’s book, “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” lit up BlastPoint’s radar a few months ago, we decided to make it the …
How Public Utilities Can Diversify Communication Methods to Optimize Customer Engagement
The BlastPoint team has finally recovered from a whirlwind—and we mean that in the best possible sense—trip to Phoenix for the CSWeek Conference in April. If you’re not familiar with this …
How the Franchise Industry is Responding to Changing Demographics
Highlights from our Webinar with Franchise Expert Chris Cynkar In a world where people like to pit Millennials against Baby Boomers in some kind of generational showdown, franchise expert and …
Utility Companies Cut Customer Billing Defaults Using AI
Nearly a third of Americans struggle to pay their monthly utility bills, according to a 2018 report by the American Energy Information Administration (EIA). One in five households skip grocery …
Smart Power: Driving Technology Toward a Brighter Future
At BlastPoint, we believe that amazing things happen when smart people get together in a room and share their ideas. That’s how the best inventions are born, after all, and …
IFA 2019: Maximize Customer Convenience
The International Franchise Association’s 2019 Conference in Las Vegas (Feb. 24-27) delivered four invigorating days of education, motivation, and celebration. We flew out of Pittsburgh on a Saturday, eager to …
Lessons in Power: Top 5 Takeaways from DistribuTECH 2019
We at BlastPoint are still buzzing after an awe-inspiring week in New Orleans at the energy industry’s leading annual conference, DistribuTECH 2019. Because we’re an analytics company that’s committed to …
The # 1 Problem Facing the Energy Industry
Carbon emissions, energy efficiency and grid reliability are just a few of the major problems facing the energy industry today. What’s more puzzling and challenging for utility providers, however, are …