One Easy Trick to Validate Your Customer Data
BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses validating cell phone numbers and how bad data can predict bad results. Bad data can take lots of different forms. Sometimes it’s benign and easily […]
Operationalize Customer Intelligence for Maximum Impact: Insights from Jitendra Dahale
Jitendra Dahale has decades of experience making data-informed business decisions for major global companies. We talked this week with BlastPoint’s Chief Strategy Officer about how leading companies use customer intelligence, and how to gather and operationalize it. Everyone knows they need customer intelligence “Almost every leading company either currently invests in customer intelligence or is […]
BlastPoint Helps Highly Regulated Companies Start Utilizing Customer Intelligence
If you want your company to reap the benefits of AI but are worried about penalties due to regulation, BlastPoint’s customizable and auditable approach to customer intelligence may be the right solution for you. Highly regulated industries, especially those with large security vulnerabilities like utilities, telecoms, credit unions, and insurance, are often still relatively new […]
Income-Eligible Customers Can Help Meet Your Energy Efficiency Benchmarks – AND Save You Money, Part 2
In Part 2 of our series Engaging Income-Eligible Customers about Energy Efficiency, discover utilities’ go-to segment for boosting low-income enrollment in energy efficiency offers and meeting regulatory benchmarks. If you missed Part 1, read it here! New research from BlastPoint shows that a segment of lower-income customers–those who earn below 150% of the federal poverty […]
Engaging Income-Eligible Customers about Energy Efficiency, Part 1
Income-eligible households are in danger of being left behind in the transition to energy efficiency. Here’s how utilities can reduce the energy burden on them while hitting their business targets and meeting regulatory requirements toward a carbon-neutral future. Part 1 of 2. Check out Part 2 of our series, where we take a deep dive […]
How Retail & Restaurants Could Open the Door to Wider EV Adoption
The EV revolution is accelerating. Learn how restaurants and retail shops can offer EV charging and reap the benefits, in this reprint of BlastPoint CEO Alison Alvarez’s article for Retail & Restaurant Facility Business.
If You Build It, Will They Come? EV Charging Guidance For Facilities Managers
BlastPoint CEO Alison Alvarez shares the challenges and benefits of electric vehicle (EV) charging in this month’s issue of the Facilities Management Journal (FMJ). Facilities managers who may be wondering whether now is the time to install EV infrastructure will want to check out Alison Alvarez’s take on the benefits of charging stations at commercial […]
How to Segment Customer Communications to Increase Revenue & Satisfaction: Webinar 5/20!
Join us live on Thursday 5/20 at 1 PM EST for a free webinar! BlastPoint’s Alison Alvarez will be chatting with Questline’s Brian Lindamood on how utility business teams can use customer segmentation and data-driven personas to generate higher revenues and better customer satisfaction. Up-Leveling Your Company’s Customer Intelligence Every customer has different wants, interests […]
Equity, Empathy, Engagement: Highlights From SECC’s Consumer Symposium
The Smart Energy Consumer Collaborative (SECC) wrapped up its 2021 Smart Energy Consumer Symposium yesterday. It was a fantastic, two-day, virtual event that brought together utility, research and policy professionals to swap ideas and workshop strategies for advancing the energy industry. Here are some of BlastPoint’s favorite moments! Jump to: Empathy and Flexibility Equity and […]
How to Grow Electric Vehicle Adoption: BlastPoint Heads to SECC’s Consumer Symposium
BlastPoint CEO Alison Alvarez joins the Smart Energy Consumer Collaborative’s annual Consumer Symposium next Wednesday, April 21, alongside a panel of other electric vehicle industry experts. She’ll share data-driven insights businesses can use to grow consumer EV adoption. Register for SECC’s 2021 Consumer Symposium Smart Energy Consumer Collaborative kicks off its annual Consumer Symposium next […]