The Fast Track to Customer Intelligence & Actionable Results

Leapfrog the analytics curve. BlastPoint delivers predictive insights and automated customer engagement, fast – empowering your team, integrating seamlessly, and driving results regardless of your starting point.

The Command Center for Customer Action

Unify Your Universe for a 360° View

Seamlessly connect your data (from CRMs, core systems, billing, wherever it lives) with BlastPoint's rich external data and AI engine. See the complete, actionable 360-degree customer picture in one place.

Activate Insights Instantly

Move beyond static reports. BlastPoint is built for action – leverage intuitive tools for Mapping, Reporting, Segmentation, Campaign Orchestration, Tracking, and Attribution to turn insights into immediate results.

Designed for Your Team

Finally, a powerful AI platform that business users can actually use. Intuitive workflows and clear visualizations mean your marketing, sales, and CX teams can leverage data without needing a PhD, freeing up analyst bandwidth.

Predictive Power, Simplified

Tap into sophisticated AI and machine learning models without the complexity. Understand customer needs, predict behavior (like churn, propensity to buy, program enrollment), and automate personalized outreach.

Flexible & Future-Ready

Configure the platform with the data you need. Access our extensive data catalog and leverage tools that grow with you, meeting you wherever you are on your data journey.

Seamless Integration Across Your Tech Stack

Connect Effortlessly

BlastPoint plugs into your existing ecosystem. We integrate smoothly with major CRMs, Core Banking platforms, Utility CIS, Billing systems, Marketing Automation tools, and more.

Flexible Data Exchange

Utilize robust APIs or secure SFTP transfers for flexible and reliable data flow, both into and out of the BlastPoint platform.

Break Down Silos

Ensure actionable intelligence reaches the systems and teams that need it, enabling true data activation across your organization.

Reduce IT Burden

Our team handles the integration complexities, minimizing the load on your internal IT resources during setup and beyond.

Transforming Data into Your Competitive Edge

Proprietary Insights, Unmatched Accuracy

We fuse your essential customer data with unique proprietary data streams, curated third-party sources, and relevant public data to build the most comprehensive and predictive customer profiles available.

Models Tailored to Your Reality

Our AI models aren't generic. They are customized to your specific business goals, customer base, and data landscape, ensuring relevance and maximizing predictive lift.

Granular Intelligence, Continuously Refreshed

Get daily, household-level insights and predictions that adapt and learn over time, keeping your understanding sharp and your actions effective.

Understand Every Customer

Gain deep insights across all segments – Residential, SMB, C&I, Members, Prospects – to drive targeted strategies.

Empower Your Analysts, Accelerate Innovation

No Gatekeeping, Full Access

It's your data. Access, download, and even write back enriched data and insights to your own systems. We provide transparency, not black boxes.

Your Models, Supercharged

Leverage BlastPoint's cleaned, enriched data and metadata in your own environments. Get licensed access to our proprietary modeling libraries – perfect for accelerating development of custom propensity models, nuanced segmentation, and more, all compatible with the platform.

Automated ML Lifecycle

We handle the heavy lifting – data preprocessing, model training, testing, fine-tuning, and interpretation – freeing your team to focus on higher-value strategic work. Our live models reduce repetitive tasks.

Level Up Your Team

Offer your analysts Applied ML/AI training from BlastPoint experts, helping them move faster towards advanced predictive analytics and drive deeper insights.

White-Glove Partnership from Day One

Rapid Results, Minimal Burden

Go live in weeks, not months or years. Our expert team does the heavy lifting during implementation, integrating seamlessly (as detailed above!) and respecting your IT team's bandwidth.

Your Dedicated Success Team

Think of us as an extension of your team. Get proactive, white-glove support from industry experts who understand your challenges and are committed to your long-term success.

Proven Playbooks & Ongoing Strategy

Benefit from our proven methodologies and strategic guidance not just at launch, but throughout our partnership to ensure you continuously maximize value.

Enterprise-Grade Security & Trust, Built for Regulated Industries

Compliance-Ready Architecture

Purpose-built for the strictest regulatory environments (Utilities, Financial Services). SOC2 Type II attested.

Transparent & Auditable AI

No black boxes. Our models are fully explainable and auditable, ensuring you understand the 'why' behind the insights.

Your Data Stays Yours

We are unwavering in our commitment to data privacy. We never sell or share your confidential customer data. Period.

Proactive Bias Mitigation

We actively work to identify and address potential bias in data and models, both pre- and post-training, promoting fair and equitable outcomes.

Get Exclusive Credit Union Benchmark Data

Enter your information to receive our latest Credit Union benchmark report.

Ready to See the Technology in Action?

Schedule a personalized demo and discover how we can help you achieve your goals.