Lead the EV Transition with Predictive A.I. Solutions

Find, track and engage customers as they move along the EV adoption curve. Target commercial partners and build strategic EV relationships. Install charging equipment where drivers are most likely to use it.

With artificial intelligence and machine learning tools in your pocket, you’ll have the power to predict EV growth opportunities, guide electric vehicle adoption in your region, and become an essential player in the EV Ecosphere.

Learn how BlastPoint can help:

Accelerate EV Adoption

Build Partnerships for EV Infrastructure Growth

Accelerate EV Adoption

Industry analysts expect global electric vehicle ownership to grow by as much as 70 percent in the coming year. Businesses at the forefront of innovation want to reap the benefits of this mobility revolution. That means laying the groundwork now, preparing consumers and communities to adopt seamlessly when the time is right.

Whether you’re targeting residential or commercial customers, data-driven A.I. tools like propensity modeling and persona segmentation give businesses like yours the power to understand–and accelerate–the pace of EV adoption. Here’s how.

Predict and Locate Demand

Capture customers along the EV adoption curve. Determine regional demand trends to uncover opportunities. Pinpoint areas lacking infrastructure access to promote equity.

Target the Right Customers

Understand which customers are ready to go electric–and why. Engage them using effective messaging, and offer relevant solutions that meet their needs.

Optimize Charging Locations

Establish strategic partnerships with key EV industry players. Increase charging access, reduce fragmentation and fill gaps in charging infrastructure to facilitate demand. Reap the benefits of infrastructure expansion.

Prepare for EV Expansion with BlastPoint’s 2021 EV Outlook

Now updated with new data from Q1 & Q2 2021

Progress (and some setbacks) in electric vehicle adoption and infrastructure throughout 2020 set the stage for what is already proving to be an unprecedented year of development. Our Updated 2021 EV Outlook reveals the latest on the state of vehicle electrification so that our partners better understand the potential for participating in this dynamic market.

BlastPoint has synthesized data from a number of sources, including our own analytics, to bring you information such as: what kinds of fleet vehicles are now on the market, which companies lead in electric fleets, how many chargers are available for public use across the U.S., and which industries show the highest likelihood of installing EV charging on their properties.

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Build Partnerships for EV Adoption & Infrastructure Growth

Strategic partnerships are crucial when it comes to EV infrastructure growth. Predictive A.I. shows you where to find the right partners and how to become an essential player in the EV Ecosphere. Using data-backed analytics solutions, you’ll know where to build infrastructure so that, together, you and other leading-edge industry players support consumer EV adoption and create equitable access to electrified transit.

 

Commercial Partner Targeting

Know who to contact about installing adequate EV charging infrastructure onsite. Understand which retail businesses, overnight accommodations, government entities and other organizations are ripe for a partnership that will support EV growth and spur adoption.

Learn more about Commercial Business Personas for B2Bs.

Public & Private Fleet Electrification

Anticipate which fleet operators will switch to EV. Determine where, and with whom, to build charging infrastructure onsite. Establish partnerships that support businesses, government, and other organizations’ long-term fleet transition.

Read the report: US Federal Fleet Electrification: Opportunities & Challenges

Case Study: Develop Partnerships for EV Infrastructure Growth

BlastPoint’s predictive commercial business personas are helping ATCO, an energy provider in Alberta, mobilize a small team to drive commercial electric vehicle infrastructure adoption in their region.

ATCO wanted to get ahead of the EV adoption curve and identify the best commercial partners for growing public and private charging infrastructure. The only complication: a very small customer engagement team and numerous potential partners to analyze and approach.

The solution: BlastPoint segmented potential partners into data-driven commercial personas, enabling ATCO to target businesses within their territory most likely to adopt – and pass over the others.

The result: an effective, streamlined approach to expanding EV infrastructure that a small customer engagement team can easily handle.