Enhanced Utility Customer Analytics
Empower Every Customer Interaction in a Changing Energy Landscape.
Utilities face evolving challenges—from supporting low-income customers to improving operational efficiency and meeting sustainability goals. BlastPoint’s daily, predictive insights help you target financial assistance for at-risk households, reduce call volume through proactive engagement, and increase enrollment in paperless billing or energy efficiency programs. Strengthen trust, streamline operations, and boost satisfaction through data-driven clarity.
Advanced Intelligence for Customer Engagement
Our platform offers Al-driven customer intelligence tailored for credit unions. By analyzing member data, we help credit unions target marketing efforts and personalize services, boosting engagement and retention.
Join Us in revolutionizing credit union strategies for impactful results.
A one-stop solution for making member data actionable:
Easy-to-use and intuitive- Utilize data to target members effectively while ensuring privacy & security
- Easy-to-use and intuitive
Easy-to-use and intuitive
98%
Increase in EV Time-Of-Use Rate Program Enrollment
Target “green” customers effectively by leveraging BlastPoint’s Data-driven insights to identify those most likely to own or be interested in owning EVs, and tailor messaging to resonate with them.
47%
Payment-in-Full Response After a Single Campaign
Leverage customer payment data analysis to uncover valuable insights about target segments, empowering teams to create tailored messaging and pinpoint the most efficient channels for engagement.
$1.3M
Reduction in Operating Costs Within 3 Months of Implementation
Harness BlastPoint’s data-driven customer insights to understand the key motivations that drive customers to convert to paperless. Target exclusively those with the highest propensity and maximize conversion rates.
Helping the energy sector address challenges with AI-powered customer intelligence
Unlock the full potential of your utility with the BlastPoint Customer Intelligence Platform, providing essential tools to comprehend, retain, nurture, and expand your customer base effectively.
CUSTOMER PROGRAM ENROLLMENT
Drive higher adoption of paperless billing and efficiency initiatives.
ENERGY EFFICIENCY PROGRAMS & PRODUCT ADOPTION
Harness AI to pinpoint ideal customers for energy audits, weatherization, C&I lighting, and appliance upgrades. Use BlastPoint to target them effectively, boost revenues, and meet regulatory benchmarks.
ELECTRIC VEHICLES STRATEGY AND ADOPTION
Future-proof your infrastructure for EVs with AI. We assist utility providers in identifying optimal charging station partners, targeting likely EV adopters among residential and commercial customers, and engaging potential fleets for EV conversion.
LOW-INCOME ENGAGEMENT & ASSISTANCE
Identify households likely to struggle and provide timely support.
CALL VOLUME REDUCTION
Predict and prevent costly inbound calls, easing operational strain.
CUSTOMER BALANCE RISK ZONES
BlastPoint’s AI technology identifies critical balance amounts that predict customer payment behavior. Use this insight to launch proactive, targeted engagement campaigns and prevent revenue loss.
Target the right customers, at the right time, using just the right channels and messaging.
Companies are using BlastPoint’s customer intelligence to meet their business objectives quickly. BlasPoint has helped our partners achieve up to 650% higher engagement with digital campaigns, an ovver 60% boost in newly identified potential customers for acquisition, a 47% payment-in-full response from delinquent customers, and much more.
Case Study
Discover how one utility cut call volume by 25% while improving program uptake—read our case study.
61% MORE POTENTIAL NEW CUSTOMERS IDENTIFIED
BlastPoint Platform’s interactive mapping feature, they were able to score and filter relevent datasets and build target lead lists. As a result, they were able to increase their load generation outcomes by more than 60%.
220K POTENTIAL EV CHARGING PARTNERS IDENTIFIED
BlastPoint’s technology created commercial personas representing ATCO’s most likely EV infrastructure partners & adopters. In total, BlastPoint found 220K potential partners for targeted outreach.
300% INCREASE IN CUSTOMER ASSISTANCE PROGRAM ENROLLMENTS IN 6 MONTHS
Low-to-Moderate Income Customers BlastPoint’s segmentation tools allow utility business teams to reach their hardest-to-reach customers.
Talk to a Utilities Specialist
