At BlastPoint, we’re constantly evolving to help you work smarter, not harder. This quarter brings platform enhancements, including powerful new organizational tools, improved automation capabilities, and interface updates that make managing your data more intuitive than ever. Here’s what’s new:
1. Segment Projects: Organize Your Work Like Never Before
Say hello to Segment Projects—our new organizational powerhouse that transforms how you manage your Segments. Now you can group related Segments together, making them appear as cohesive units on your Segments List page while decluttering your workspace.
This is just the beginning. BlastPoint will soon give you even more options for leveraging your Projects, opening up new possibilities for how you structure and interact with your data.
2. Campaigns: More Control, Better Insights
Note: Campaigns is currently available to customers who have been invited to the beta.
We’ve supercharged Campaigns with features that give you unprecedented visibility and control over your data workflows.
Campaign Goal and Segment Membership Timelines let you track your Campaign Goal progress over time and see how the membership of each Segment in your Campaign changes over time. These visual timelines provide the context you need to understand trends and make data-driven decisions.
Campaign Automation Filters take your Automations to the next level by post-processing exported members with precision:
- Relative Date Automation Filters help you rate-limit membership inclusion across one, multiple, or even all Automations at once. This dynamic approach ensures your customers receive only the most relevant, important messaging—no more overwhelming your audience.
- Audience Rules let you include or exclude members based on date Attributes like sign-up dates or purchase dates. Perfect for creating sophisticated onboarding sequences that adapt to each customer’s journey.
3. A Fresh New Navigation Bar
Our redesigned navigation bar doesn’t just look great—it works better too. With improved responsiveness across screen sizes, clearer help and feedback buttons, and a foundation that sets us up to deliver more top-level features, navigating BlastPoint has never been smoother.
4. Maps Get Even More Powerful
We’ve refined our Maps functionality with meaningful improvements:
Enhanced Boundary Information Cards now provide richer details about boundaries and the members within them, giving you deeper context for your geographic analysis.
Universal Choropleth Creation means you can now create choropleths from all Map views—whether you’re in Audience, Segment, or Exploration tabs. No more switching between views to access the visualization you need.
5. “Is in List” Operator for Text Attributes
By popular demand! The long-awaited “Is in List” operator for text Attributes is here. Now you can match multiple strings at once for text Attributes, making it effortless to filter on things like zip codes.
Streamline Your Data Strategy with Purpose-Built Tools
These updates represent our commitment to giving you the tools that matter most—better organization, smarter Automation, and more intuitive workflows. Whether you’re organizing Segments into Projects, fine-tuning Campaign Automations, or exploring geographic data on Maps, every enhancement is designed to help you work more effectively.
We’re especially excited to see how you use Segment Projects and the new Campaign Automation filters to streamline your workflows. As always, your feedback drives our development—let us know how these features are working for you.
Ready to explore these new capabilities? Our team is here to help you make the most of every update.
Reach out anytime—we’re here to support your success.