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Blog

BLOG: DATA SECURITY AND PERSONALIZATION

Balancing Personalization and Privacy: How Companies Can Use Data to Enhance Customer Experience Safely

Posted on by Blastpoint

When it comes to data privacy, customers typically share three main concerns. Firstly, they want their data to be protected and not leaked to unauthorized parties. Secondly, they want companies …

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Blog: Using Data to Understand EV Demand Suppression

Using Data to Understand EV Demand Suppression

Posted on by Blastpoint

Purchasing a battery electric vehicle (BEV) is a large commitment. The buy-in isn’t just mileage, how large the engine is, or what color the interior is. No, going electric involves …

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Blog: 5 Reasons to Measure CSAT Daily

Five Reasons to Measure CSAT Daily

Posted on by Blastpoint

Measuring CSAT is difficult. For decades businesses have quantified phone surveys, online reviews, and snail-mail questionnaires that ask the same, similar question: “how would you rate your experience?”  Surveys like …

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Reduce Call Center Demand and Increase Customer Satisfaction with Data

Posted on by Blastpoint

Since the start of the pandemic, businesses have reported seeing spikes of nearly 300% in call center activity compared to their previous business-as-usual environment.  To manage the increase in calls, …

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Blog Engaging Local Communities to Embrace EVs

Engaging Local Communities to Embrace EVs

Posted on by Blastpoint

According to the Office of Energy Efficiency & Renewable Energy, by 2030, no matter where your home is located – remote, rural, or urban – you will have greater access …

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CUs activating young members

Credit Unions: Identify & Engage Younger Members with Customer Intelligence

Posted on by Blastpoint

Let’s begin with a quick reminder of the advantages credit unions have over big banks when it comes to customers. CUs are member-owned, not-for-profit organizations with member-focused missions. Membership includes …

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