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Blog

Five Ways Data Teams Utilize CI Platforms to Drive Customer-Centricity

Posted on July 28, 2022 by Marianne Holohan

While customer intelligence platforms are often marketed to non-technical business users, data teams at BlastPoint’s partner companies have made us very aware of why they, too, find a lot of …

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collections mapping

Map Customers’ Collections Journeys to Increase Satisfaction and Reduce Debt

Posted on March 10, 2022 by Marianne Holohan

As utilities move toward another collections season, the stakes are high to recoup outstanding debt while also optimizing the customer experience. Understanding distinct customer journeys through the collections process via …

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customer satisfaction

Take the Guesswork Out of Customer Satisfaction Scores (CSAT) with Automated, Data-Driven Scoring

Posted on February 10, 2022 by Marianne Holohan

Every year since 1994, the American Customer Survey Index, or ACSI, has compiled customer satisfaction data and published benchmarks for major industries. Recently, they added 2021 data to their Benchmarks …

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Benchmarking image

BlastPoint’s 2022 Sustainability Benchmarks Report identifies US utilities with the highest customer engagement in sustainability programs

Posted on January 27, 2022 by Marianne Holohan

The Sustainability Benchmarks Report compares utilities’ progress in six key sustainability areas: demand response, dynamic pricing, energy efficiency, renewables, AMI rollout, and overall reliability. It lists the top 10 companies …

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Meeting goals

Three Key Goals Customer Intelligence Will Help Utilities Achieve in 2022

Posted on January 6, 2022 by Marianne Holohan

As utilities begin the new year, they face the critical challenges of boosting customer satisfaction scores, growing sustainability programs, and ensuring energy equity. Customer intelligence provides the data-driven insights necessary …

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EVs charging in urban park

BlastPoint’s EV Model Predicts Emerging Adoption Hotspots Across the US

Posted on December 2, 2021 by Marianne Holohan

Thanks to BlastPoint’s proprietary AI-powered algorithms, we’ve identified three key stages of EV readiness at the Census Tract level across the country. In our new report, the 2022 EV Adoption …

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renters and energy efficiency

Get Renters Engaged in Energy Efficiency to Improve Customer Experience

Posted on November 11, 2021 by Marianne Holohan

The new BlastPoint-sponsored Smart Energy Consumer Collaborative report, Understanding the Needs and Wants of Renters, shines a spotlight on this key customer demographic. The report reveals that renters care more …

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AEP case study

New Case Study: AEP Drives Digital Engagement with Customer Intelligence

Posted on October 21, 2021 by Marianne Holohan

Learn how American Electric Power utilized data-driven customer insights to surpass digital engagement benchmarks by 30%. We’re excited to publish a brand new case study showcasing our work with American …

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personalization

Three Essential Ingredients for Personalized Customer Experiences

Posted on October 14, 2021 by Marianne Holohan

Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks …

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Download DLC Case Study

New Case Study: Duquesne Light Co. Utilizes BlastPoint to Increase Low Income Campaign Engagement

Posted on September 10, 2021 by Marianne Holohan

BlastPoint’s AI-powered customer intelligence helped DLC effectively engage lower-income customers in energy assistance campaigns and surpass industry benchmarks by as much as 670%. During the pandemic, it has been crucial …

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