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Blog

Your data doesn't scare us

Your Data Doesn’t Scare Us

Posted on October 28, 2021 by Alison Alvarez

Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the …

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Data makes the most of your customer experience budget

Using Data to Make Your Customer Experience Budget More Efficient

Posted on September 29, 2021 by Alison Alvarez

Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …

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Data shame

Don’t Let “Data Shame” Hold You Back

Posted on September 16, 2021 by Alison Alvarez

BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, …

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People Showing the ROI of Customer Intelligence

The ROI of Customer Intelligence

Posted on September 2, 2021 by Alison Alvarez

Many industries have acknowledged the general value of increasing their customer focus. Yet some organizations struggle to calculate the actual impact of customer intelligence on ROI. This can hold them …

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data validation

One Easy Trick to Validate Your Customer Data

Posted on August 26, 2021 by Alison Alvarez

BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses …

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