Your Data Doesn’t Scare Us
Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the …
Using Data to Make Your Customer Experience Budget More Efficient
Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of …
Don’t Let “Data Shame” Hold You Back
BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, …
The ROI of Customer Intelligence
Many industries have acknowledged the general value of increasing their customer focus. Yet some organizations struggle to calculate the actual impact of customer intelligence on ROI. This can hold them …
One Easy Trick to Validate Your Customer Data
BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses …